Selling to Hospitals

9781607592051: Selling to Hospitals

Compiled from articles published in Pharmaceutical Representative magazine, this resource guide includes topics such as 'Hospital selling: An essential training guide for institutional selling'; 'Who are hospitalists? Why this emerging specialty can't be overlooked'; 'Get on the list (and stay there!) Selling to hospital formularies'; 'Through the side door: Networks can gain you access to a closed hospital'; and 'Quarterback: The evolving role of hospital reps.'

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For forty years, Pharmaceutical Representative has been a unique educational resource for pharmaceutical and biotechnology companies. Each month, the magazine provides sales training, clinical education and industry analysis for an audience of reps, trainers and sales managers.

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