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A revolutionary approach to success and fulfillment---already being used by hundreds of thousands of individuals and organizations---is now available for the first time in an accessible, practical book. The Personality Code clearly and persuasively demonstrates how personality determines why we do what we do and how we can maximize our strengths, work smarter with others, and profit from better relationships in our careers. Based on the IDISC(tm) Personality Profile---an updated and rigorously validated proprietary version of DISC, the world's most popular form of personality testing---the book provides insights and strategies for individuals and organizations that promote self-awareness and foster excellence. Readers will have free access to the online IDISC(tm) Personality Profile (each book will include a unique code number), which will reveal their own profiles from among the fourteen personality types that have been refined and defined through the author's six-year international study involving more than five hundred thousand participants. Travis Bradberry shows readers how to discern the fixed characteristics that explain three-quarters of human behavior. Most important, they will learn how to leverage these traits in order to capitalize on their strengths and sidestep weaknesses in themselves as well as in other people.
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Character Is Destiny
Conventional wisdom says that success is a simple matter of "being who you want to be." This well-intended advice couldn't be further from the truth. By the time we reach adulthood, who we are is already determined by fixed traits that change less than 1% in a lifetime.
Self-Awareness Breeds Success
With the vast majority of what we do and say controlled by personality, self-awareness stands alone as the ubiquitous indicator of success. The secret to building self-awareness lies in deciphering your personality code--the fixed set of traits that explain your choices and behavior.
For the first time, The Personality Code explores and explains the results of a decade-long global study involving more than 500,000 participants that determined fourteen types of people based upon their personality profiles. The study led to the groundbreaking refinement of DISC--the world's most popular personality profiling method--and clearly delineates the talents, strengths and blind spots inherent in each personality type.
Now, using your unique access number provided with this book, you can take the proprietary version of the DISC personality profiler, known as the IDISC to discover your type and boost your self-awareness.
The Personality Code is an insightful and practical guide to help you fully engage your innate talents, maximize your strengths, avoid the pitfalls of your distinctive type, work smarter with others, and profit from better relationships in every aspect of your life and career.
Dr. Travis Bradberry is the award-winning author of the #1 best selling book, Emotional Intelligence 2.0, and the cofounder of TalentSmart®--a consultancy that serves more than 75% of Fortune 500 companies and is the world's leading provider of emotional intelligence tests and training.
His bestselling books have been translated into 25 languages and are available in more than 150 countries. Dr. Bradberry has written for, or been covered by, Newsweek, BusinessWeek, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post, and The Harvard Business Review.
Dr. Bradberry is a world-renowned expert in emotional intelligence who speaks regularly in corporate and public settings. Example engagements include Intel, Coca-Cola, Microsoft, Fortune Brands, Boston Scientific, the Fortune Growth Summit, The Conference Board: Learning from Legends, the American Society for Training and Development, the Society for Human Resource Management, and Excellence in Government.
Dr. Bradberry holds a Dual Ph.D. in Clinical and Industrial-Organizational psychology. He received his bachelor of science in Clinical Psychology from the University of California - San Diego.
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