Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous

3.97 avg rating
( 104 ratings by Goodreads )
 
9781608321957: Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous
View all copies of this ISBN edition:
 
 

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

"synopsis" may belong to another edition of this title.

About the Author:

For nearly thirty years, Steve Jones has worked within the music industry to help build successful radio stations in the United States, Canada, and the Caribbean. Today, Jones oversees branding for Newcap Radio, one of Canada's largest radio companies. He is a widely read blogger and in-demand speaker spreading the news about business lessons from rock and roll.

Review:

"Steve Jones knows a thing or two. Listen and take notes."
- Gene Simmons of KISS

"Rock stars are larger than life, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace!"
- David Meerman Scott, bestselling author of Real-Time Marketing & PR

"Everybody has something to sell... whether it be a product or a personality.  What can you do to make your brand more famous?  More mysterious?  More NOTORIOUS?  Steve Jones' book Brand Like A Rock Star gives you the insight of a Rock N Roll veteran.  Read it, and your brand just might go from Milk Toast to Tiger's Blood."
-  Alice Cooper

"Hands down, this is the best fun-read brand book in a long while. Steve Jones loads up this can't-put-it-down book with examples on how the world's strongest "rock star" bands built their brands. He relates their lessons to issues facing traditional businesses."
- Robert Mackalski, author of the blog Mackalski on Marketing

"Steve Jones has a firm grasp of the importance of branding.  His insight into this important field is well illustrated in this fascinating book."
- Phil Carson, signed both AC/DC and Twisted Sister to Atlantic Records.  He currently manages Foreigner and Dee Snider.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9789383260553: Westland Brand Like A Rock Star: Lessons From Rock 'N' Roll To Make Your Business Rich And Famous

Featured Edition

ISBN 10:  9383260556 ISBN 13:  9789383260553
Publisher: Westland
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Steve Jones
Published by Greenleaf Book Group Press (2011)
ISBN 10: 1608321959 ISBN 13: 9781608321957
New Paperback Quantity Available: 1
Seller:
Barnes & Nooyen Books
(Spring, TX, U.S.A.)
Rating
[?]

Book Description Greenleaf Book Group Press, 2011. Paperback. Condition: New. New Condition, Paperback book, Seller Inventory # 1807310030

More information about this seller | Contact this seller

Buy New
US$ 9.74
Convert currency

Add to Basket

Shipping: US$ 3.96
Within U.S.A.
Destination, rates & speeds

2.

Steve Jones
ISBN 10: 1608321959 ISBN 13: 9781608321957
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2011. Paperback. Condition: New. Paperback. This book takes the reader beyond the hype to reveal the core marketing and branding strategies behind the success of the world's greatest bands. Features: Become a branding legend by lear.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 240 pages. 0.340. Seller Inventory # 9781608321957

More information about this seller | Contact this seller

Buy New
US$ 17.55
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Steve Jones
Published by Greenleaf Book Group Press (2011)
ISBN 10: 1608321959 ISBN 13: 9781608321957
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Greenleaf Book Group Press, 2011. Paperback. Condition: New. Seller Inventory # DADAX1608321959

More information about this seller | Contact this seller

Buy New
US$ 17.74
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Steve Jones
Published by Greenleaf Book Group Press (2011)
ISBN 10: 1608321959 ISBN 13: 9781608321957
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Greenleaf Book Group Press, 2011. Condition: New. book. Seller Inventory # M1608321959

More information about this seller | Contact this seller

Buy New
US$ 19.95
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

5.

Jones, Steve
Published by Greenleaf Book Group Press
ISBN 10: 1608321959 ISBN 13: 9781608321957
New PAPERBACK Quantity Available: 1
Seller:
M and N Media
(Acworth, GA, U.S.A.)
Rating
[?]

Book Description Greenleaf Book Group Press. PAPERBACK. Condition: New. 1608321959 Please allow 4 - 14 business days for Standard shipping, within the US. Seller Inventory # XM-1608321959

More information about this seller | Contact this seller

Buy New
US$ 28.75
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

6.

Steve Jones
Published by Greenleaf Book Group Press (2011)
ISBN 10: 1608321959 ISBN 13: 9781608321957
New Paperback Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Greenleaf Book Group Press, 2011. Paperback. Condition: New. Never used!. Seller Inventory # P111608321959

More information about this seller | Contact this seller

Buy New
US$ 53.58
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Steve Jones
ISBN 10: 1608321959 ISBN 13: 9781608321957
New Paperback Quantity Available: 1
Seller:
AussieBookSeller
(Lidcombe, NSW, Australia)
Rating
[?]

Book Description 2011. Paperback. Condition: New. Paperback. This book takes the reader beyond the hype to reveal the core marketing and branding strategies behind the success of the world's greatest bands. Features: Become a branding l.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 240 pages. 0.340. Seller Inventory # 9781608321957

More information about this seller | Contact this seller

Buy New
US$ 19.35
Convert currency

Add to Basket

Shipping: US$ 37.00
From Australia to U.S.A.
Destination, rates & speeds

8.

Steve Jones
ISBN 10: 1608321959 ISBN 13: 9781608321957
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STRM-1608321959

More information about this seller | Contact this seller

Buy New
US$ 78.53
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

9.

Steve Jones
Published by Greenleaf Book Group Press (2011)
ISBN 10: 1608321959 ISBN 13: 9781608321957
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Greenleaf Book Group Press, 2011. Paperback. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1608321959n

More information about this seller | Contact this seller

Buy New
US$ 90.80
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds