Retailing in Emerging Markets

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9781609011284: Retailing in Emerging Markets
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Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. Instructors, contact your Sales Representative for access to Instructor's Materials.

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About the Author:

Jaya Halepete is based at Marymount University.

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2011. Paperback. Condition: New. Language: English . Brand New Book. Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today s global retail environment. Instructors, contact your Sales Representative for access to Instructor s Materials. Seller Inventory # AA79781609011284

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2011. Paperback. Condition: New. Language: English . Brand New Book. Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today s global retail environment. Instructors, contact your Sales Representative for access to Instructor s Materials. Seller Inventory # AA79781609011284

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