Fashion Retailing Issues and Strategies: A Case Book

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9781609011505: Fashion Retailing Issues and Strategies: A Case Book
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Fashion Retailing Issues and Strategies presents case studies of nine U.S. fashion and luxury retailers that analyze the ways in which successful retailers use key methods and strategies to set themselves apart in an increasingly competitive environment. The text provides an overview of current trends in retailing, including the growth of nonstore retailing, the importance of private labels, and corporate social responsibility. Each case study presents a condensed history, business description, and relevant financial statements, graphs, and/or photos. Chapters follow a multidisciplinary framework studying the these issues and retailers: listening to and understanding the consumer (Apple), branding in multi-channel retailing (J. Crew), merchandising (Bergdorf Goodman), finance as a platform for success (Amazon), technology (Gilt Groupe), supply chain management (Target), the modern retail store (Tory Burch), expansion into international markets (Coach), and sustainability in the retail arena (Patagonia). Following the case studies are analyses of the chapter themes blending the practical with the theoretical and scaffolding students as they begin to master the concepts. The discussion following each case study supplements the treatment of the topic with thumbnail comparisons of competitors and their approach to the same issue. Ultimately, readers will learn to extend discussions of strategies in case studies to other retailers and develop critical thinking skills.

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About the Author:

Jose P. Chan, MBA, ACRA, FGI, ITAA, NRF, is the Director of Planning and Retail Outlets for Roberto Cavalli and is an Adjunct Professor at the Parsons School of Design. Prior to Roberto Cavalli, Chan spent over 20 years in the luxury goods sector having worked at Isaac Mizrahi Couture, Loro Piana, Louis Vuitton Moet Hennessey, and Compagnie Financiere Richemont SA. He has international experience in buying, design, marketing, merchandising, planning, production, and store management. Chan has taught the Merchandising capstone FMM course at the Fashion Institute of Technology, and Customer Relationship Management at Hong Kong Polytechnic University in China, as well as other executive education courses. He has lectured on Retailing and the Apparel industry at Columbia University (CBS), Cornell University (FSAD), New York University (Stern), and The University of Rochester (Simon) and serves on the Simon School Alumni Council. Chan regularly speaks at industry conferences and events.

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