This practical text takes students step-by-step through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when consumers want it and at a price they are willing to pay. Based on consultations with some of the most successful and innovative firms in the fashion business, the 2nd Edition covers the evolving partnerships among textile suppliers, product developers, manufacturers, and retailers as they work to develop apparel products in today's customer-driven environment.
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Sandra Keiser, MS, is an associate professor and chairperson of the Fashion Department at Mount Mary College where she teaches courses in apparel product development, trend analysis and an apparel industry seminar. She regularly organizes study tours to New York and Paris. She is a member of the International Textile and Apparel Association (ITAA) where she has served on the board and taken an active role in the ITAA Design Exhibition. She is also a member of Educators for Socially Responsible Apparel Business (ESRAB), and Fashion Group International (FGI).
Myrna B. Garner, PhD, ITAA, is an Associate Professor Emeritus at Illinois State University. A former Fulbright Scholar, consultant with the United Nations Development Program in Jordan and Faculty Fellow with TC2, she has authored or co-authored articles for the Journal of Family and Consumer Sciences, the Journal of Women & Aging, and Clothing and Textiles Research Journal. Her areas of interest include apparel product development and global trade in textiles and apparel.
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Book Description Fairchild Pubns, 2007. Hardcover. Book Condition: New. book. Bookseller Inventory # M1609011864