Beyond Design: The Synergy of Apparel Product Development, 3rd Edition

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9781609012267: Beyond Design: The Synergy of Apparel Product Development, 3rd Edition
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This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.

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About the Author:

Sandra J. Keiser, MS, ESRAB, FGI, ITAA, is a Professor in the Fashion Department at Mount Mary College where she teaches courses in apparel design, trend analysis, and the apparel supply chain. She was chairperson of the Fashion Department for 22 years and continues to supervise interns and organize study tours to New York and Paris. She is a member of the International Textile and Apparel Association (ITAA) where she has served on the board and taken an active role in the ITAA Design Exhibition, and also a member of Educators for a Socially Responsible Apparel Business (ESRAB), and Fashion Group International (FGI).
Myrna B. Garner, PhD, AAFCS, ITAA, is an Associate Professor Emeritus at Illinois State University. A former Fulbright Scholar, consultant with the United Nations Development Program in Jordan and Faculty Fellow with TC2, she has authored or co-authored articles for the Journal of Family and Consumer Sciences, Journal of Women & Aging, and Clothing and Textiles Research Journal. Her areas of interest include apparel product development and global trade in textiles and apparel. She is a member of International Textile and Apparel Association (ITAA), American Association of Family and Consumer Sciences (AAFCS), Illinois Association of Family and Consumer Sciences (IAFCS), American Society for Quality Textile and Needle Trades Division, and the American Society for Testing and Materials (ASTM) Apparel Sizing Committee

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