“The Art of Money Getting” is really the story of how to run a sales organization by understanding the mind and tastes of your primary customer base. Written in 1880, it is a fascinating read for anyone wanting to make progress in their financial situation. P. T. Barnum wrote in a way that makes readers feel like they are listening to their own grandfather as he shares wisdom and common sense. What Barnum wrote is not complicated, difficult to understand or even hard to implement. Written over 100 years ago, P. T. Barnum's advice is still applicable today. Though short, Barnum's book is a treat to read and is never boring! Highly recommended!
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P. T. Barnum (1810–1891) was an American showman, businessman, and entertainer, remembered for promoting celebrated hoaxes and for founding the circus that became the Ringling Bros. and Barnum & Bailey Circus. His successes may have made him the first "show business" millionaire. Although Barnum was also an author, publisher, philanthropist, and for sometime a politician, he said of himself, "I am a showman by profession...and all the gilding shall make nothing else of me," and his personal aims were "to put money in his own coffers." Barnum is widely but erroneously credited with coining the phrase "There's a sucker born every minute." Barnum wrote several books, including Life of P.T. Barnum (1854), The Humbugs of the World (1865), Struggles and Triumphs (1869), and The Art of Money-Getting (1880). Mass publication of his autobiography was one of Barnum's more successful methods of self-promotion. Some readers owned every edition. Barnum eventually gave up his copyright to allow other printers to sell inexpensive editions. At the end of the 19th century the number of copies printed was second only to the New Testament in North America. Often referred to as the "Prince of Humbugs", Barnum saw nothing wrong in entertainers or vendors using hype (or "humbug", as he termed it) in promotional material, as long as the public was getting value for money.
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Book Description ReadaClassic.com, 2011. Paperback. Book Condition: New. Never used!. Bookseller Inventory # 1611044804
Book Description ReadaClassic.com, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # M1611044804