The Tasca Ford Legacy: Win on Sunday, Sell on Monday (CarTech)

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9781613251287: The Tasca Ford Legacy: Win on Sunday, Sell on Monday (CarTech)

During the 1960s, more specifically during the height of the muscle car era, each manufacturer had at least one dealership that pushed the envelope, that created muscle cars beyond the factory offerings, that created a reputation so legendary that collectors pay real money strictly for the original chrome trunk tags that told the world that your car came from somewhere special. Chevrolet had Yenko, Nickey, and Baldwin-Motion; Chrysler had Spaulding Dodge; and if you were into Ford performance, you had to go to Tasca Ford.

Tasca Ford was not only a dealership that sold and specialized in performance models, but they created models of their own, influencing Ford to follow suit. The factory Cobra-Jet Mustang was a direct result of Tasca stuffing 428 engines into 390 Mustangs, recreating the effort of building the legendary Ford Thunderbolt only a few years earlier. But Tasca Ford was not simply a performance dealership. They gained their reputation, and the attention of Ford, through outstanding and innovative sales and customer service practices that led to them becoming the premier Ford performance dealership in the country. That continues through their sales and racing efforts today. Tasca Ford is truly an American success story.

Bob McClurg brings his accumulated knowledge and experience of more than four decades to this heavily researched book with the full cooperation of the Tasca family. He details the early days, when Bob Tasca was just getting his start, through the growth of the dealership during its successful performance years, all the way to modern times. The Tasca name is still proudly selling Fords, and winning races with them too. If you are a Ford fan, or even a muscle car fan, the Tasca Ford story is a story you will want to read.

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About the Author:

Veteran automotive journalist Bob McClurg grew up in 1950s southern California, where he was surrounded (and heavily influenced) by early hot rod culture. In 1964, Bob shot his first drag race at Lions Associated Drag Strip, and a career of more than four decades in racing photography was launched. Bob's photos have been published in all of the major drag racing publications, as well as numerous previously published CarTech titles.

Review:

"An impressively researched and deftly written automotive history The Tasca Ford Legacy: Win on Sunday, Sell on Monday! is informed, informative, and a highly entertaining read that is enthusiastically recommended for personal and community library American automotive history collections." (James A. Cox Midwest Book Review 2014-08-11)

"This wonderful effort chronicles the more than four-decade life of the Tasca family-run automotive group that humbly began as a Hudson dealer in 1953. By 1965 they had an A/FX SOHC Mustang that won the NHRA Winternationals. It’s a heartwarming American success story and a great read from beginning to end." (D. Randy Riggs Vintage Motorsport 2014-08-12)

"This historical retrospective covers all of Tasca’s history and is a must read for any Mustang or Ford enthusiast." (Mustang Monthly 2014-07-09)

"Well written and illustrated, this book is a winner." (Classic American 2014-09-23)

"This book was long overdue, but exceptionally well done to the point where it was clearly worth the wait." (Jim Donnelly Hemmings Muscle Machines 2014-11-06)

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