Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s

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9781613252031: Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s
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As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar.

Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious.

Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

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About the Author:

Ever since he was a 2-year-old playing with his dad's 1967 Cougar, Diego Rosenberg has been a car enthusiast of various marques from around the world. Proximity to Carlisle and racetracks helped him develop a taste for American performance cars of the 1960s, especially when the muscle car hobby was gaining traction in the 1980s. He's developed an acumen for the minutiae of postwar American cars and, these days, he’s the voice of the Pure Stock Muscle Car Drag Race in Michigan as well as a contributor to Hot Rod magazine.

Review:

"Regardless of your interests, as long as you're interested in muscle cars, this one is guaranteed to provide hours of entertainment." (Mopar Collector's Guide 2016-11-23)

"Diego Rosenberg has done a nice job of capturing the tenor of the times, and the wild, fast-changing marketing plans during the period." (American Car Collector 2017-01-16)

"A truly extraordinary automotive history and a 'must' for all muscle car fans." (Micah Andrew The Midwest Book Review 2017-01-16)

"This is a fascinating volume for any fan of automotive brawn." (Jim Donnelly Hemmings Muscle Machines 2017-02-03)

"This is a story about bare-knuckled commercial combat that's worthy of the cars themselves." (Hemmings Motor News 2017-02-03)

"The book is more than worthy of you having a copy of it in your own personal library." (Helen V. Hutchings Avanti Magazine 2017-02-06)

"Happily exceeded our expectations." (Turning Wheels 2017-01-30)

Gold Medal Winner (2016 IAMC Award Winner 2017-08-18)

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Book Description Cartech Inc, United States, 2017. Hardback. Condition: New. Language: English. Brand new Book. As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar.Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious.Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day. Seller Inventory # AAC9781613252031

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