Make a Fortune Selling to Women: Selling to Men (2ND EDITION) - Softcover

Podesta, Connie

Softcover

ISBN 10: 1613397704 ISBN 13: 9781613397701

Publisher: Made For Success Publishing, 2016

Synopsis

Want to Close The Deal? Want to Make The Sale? Want to Retain More Customers? Are you selling to the dominant economic force in the country?

There are 190 million of them in the U.S. alone. They have $4.4 trillion in collective buying power. They purchase 85% of all products and services, and they influence most of the rest of the purchases. They are responsible for 85% of the checks written. Forty-seven percent of them are stockholders. Who are they? Women.

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for how to sell to women and how to market to women.

With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:

1. She doesn't want to play the game
   
   
2. She doesn't think the salesperson views her as a legitimate decision maker
   
   
3. She doesn't like the salesperson
   
   
4. She doesn't trust the salesperson
   
   
5. She doesn't think the salesperson is the right person for the job

Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women. Discover exactly the right approach when selling to women and use it to close the deal.

About this title

From the Author:

An organizational therapist and expert in the psychology of human behavior, Connie Podesta is internationally known for her high-energy, interactive, and entertaining sessions. Her business expertise combined with her diverse talents as a human resource professional and Board Certified Professional Counselor have enabled Connie for more than twenty-five years to help thousands of groups and individuals find more health, wealth, success, and happiness in both their personal an professional lives.

From the Inside Flap:

Statistics show that women influence 85% of all purchasing decisions.  However, most sales training focuses on selling to men--even though men and women have very different expectations about their shopping and purchasing experiences.
Connie Podesta, an expert in the psychology of human behavior and sales strategies, will give you a realistic and insightful view into a woman's mind from the moment the sales relationship begins.  She shares the top five deal breakers for women and how to avoid them so you can CLOSE THE DEAL every time.  Connie Podesta has helped tens of thousands of salespeople attract and keep more customers plus become more successful than they thought possible.  And the really good news?  You'll also learn new information about how to understand the psychology of selling to men as well!

About this edition

• Publisher: Made For Success Publishing
• Publication date: 2016
• ISBN 10: 1613397704
• ISBN 13: 9781613397701
• Binding: Paperback
• Edition number: 2
• Number of pages: 186