Questionnaire Design for Business Research

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9781615668359: Questionnaire Design for Business Research
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Questionnaire Design for Business Research provides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'

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ISBN 10: 1615668357 ISBN 13: 9781615668359
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Carey V. Azzara
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ISBN 10: 1615668357 ISBN 13: 9781615668359
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