Condition: Good. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwills nonprofit mission! Seller Inventory # 0KVOGF00GY6S_ns

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Fighting Churn with Data Format: Paperback

Gold, Carl S.

Published by Simon and Schuster, 2020

ISBN 10: 161729652X ISBN 13: 9781617296529

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Fighting Churn with Data Format: Paperback

Gold, Carl S.

Published by Simon and Schuster, 2020

ISBN 10: 161729652X ISBN 13: 9781617296529

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Seller: INDOO, Avenel, NJ, U.S.A.

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Fighting Churn with Data

Carl S. Gold

Published by Pearson Education, 2021

ISBN 10: 161729652X ISBN 13: 9781617296529

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Fighting Churn with Data (Paperback)

Carl Gold

Published by Manning Publications, New York, 2021

ISBN 10: 161729652X ISBN 13: 9781617296529

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Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.

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Paperback. Condition: new. Paperback. Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Dont let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data youll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Identifying processes suited to machine learning Using machine learning to automate back office processes Seven everyday business process projects Using open source and cloud-based tools Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781617296529

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