Marketing Dynamics

0 avg rating
( 0 ratings by Goodreads )
 
9781619603431: Marketing Dynamics

Marketing Dynamics provides a well rounded introduction to the 4Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are  incorporated. Career Ready Practices are also included.

· DECA activities are included in each of the 33 chapters to support leadership development.
· The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website).
· College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.

"synopsis" may belong to another edition of this title.

About the Author:

Brenda Clark is CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan, Public Schools. She also serves as a consultant for MBAResearch and Curriculum Center. Clark’s program was named Business of the Year by the Jenison Chamber of Commerce and holds gold certification for School Based Enterprise. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Cynthia Gendall Basteri, EdD, is a retired high school math and marketing teacher who served as a DECA competitive events coordinator at the district, state, and international level. Currently, Basteri is the grants coordinator for Tewksbury Public Schools and is the Director of Marketing for a family-owned business. She continues to volunteer as a series director for Massachusetts DECA competitive events.

Chris M. Gassen is the principal of an investment firm and formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Gassen writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Michelle Walker is the director of education at DECA Inc. She provides leadership in education outreach, professional development for 5,900 advisors in the high school and collegiate divisions, professional division recognition programs, and advisor services. She is a former associate professor at the University of North Texas. Walker has a doctor of philosophy degree in applied technology, training and development from the University of North Texas. She also taught marketing education and was a DECA advisor in the Dallas Independent School District.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 112.00
US$ 70.00

Convert Currency

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Clark, Brenda; Basteri, Cynthia Gendall; Gassen, Chris; Walker, Michelle
Published by Goodheart-Willcox
ISBN 10: 1619603438 ISBN 13: 9781619603431
New Hardcover Quantity Available: 1
Seller:
AlphaBookWorks
(Alpharetta, GA, U.S.A.)
Rating
[?]

Book Description Goodheart-Willcox. Hardcover. Book Condition: New. 1619603438 MULTIPLE COPIES AVAILABLE - New Condition - Never Used - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE. Bookseller Inventory # Z1619603438ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.00
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Clark, Brenda; Basteri, Cynthia Gendall; Gassen, Chris; Walker, Michelle
Published by Goodheart-Willcox (2013)
ISBN 10: 1619603438 ISBN 13: 9781619603431
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Goodheart-Willcox, 2013. Hardcover. Book Condition: New. Bookseller Inventory # DADAX1619603438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.75
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Brenda Clark; Cynthia Gendall Basteri; Chris Gassen; Michelle Walker
Published by Goodheart-Willcox (2013)
ISBN 10: 1619603438 ISBN 13: 9781619603431
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Goodheart-Willcox, 2013. Hardcover. Book Condition: New. book. Bookseller Inventory # M1619603438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 79.74
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Clark, Brenda; Basteri, Cynthia Gendall; Gassen, Chris; Walker, Michelle
Published by Goodheart-Willcox
ISBN 10: 1619603438 ISBN 13: 9781619603431
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Goodheart-Willcox. Hardcover. Book Condition: New. 1619603438 New Condition. Bookseller Inventory # NEW7.0759650

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 75.00
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

5.

Clark, Brenda, Basteri, Cynthia Gendall,
Published by Goodheart-Willcox (2013)
ISBN 10: 1619603438 ISBN 13: 9781619603431
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Goodheart-Willcox, 2013. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P111619603438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 85.17
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

6.

Brenda Clark, Cynthia Gendall Basteri, Chris Gassen
Published by Goodheart-Wilcox Publisher, United States (2013)
ISBN 10: 1619603438 ISBN 13: 9781619603431
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Goodheart-Wilcox Publisher, United States, 2013. Hardback. Book Condition: New. 3rd. Language: English . Brand New Book. Marketing Dynamics provides a well rounded introduction to the 4Ps--product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Career Ready Practices are also included. - DECA activities are included in each of the 33 chapters to support leadership development. - The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website). - College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Bookseller Inventory # AAS9781619603431

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 136.47
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Brenda Clark, Cynthia Gendall Basteri, Chris Gassen
Published by Goodheart-Wilcox Publisher, United States (2013)
ISBN 10: 1619603438 ISBN 13: 9781619603431
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Goodheart-Wilcox Publisher, United States, 2013. Hardback. Book Condition: New. 3rd. Language: English . Brand New Book. Marketing Dynamics provides a well rounded introduction to the 4Ps--product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Career Ready Practices are also included. - DECA activities are included in each of the 33 chapters to support leadership development. - The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website). - College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Bookseller Inventory # AAS9781619603431

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 140.93
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Clark, Brenda/ Basteri, Cynthia Gendall/ Gassen, Chris/ Walker, Michelle
Published by Goodheart-Willcox Pub (2013)
ISBN 10: 1619603438 ISBN 13: 9781619603431
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Goodheart-Willcox Pub, 2013. Hardcover. Book Condition: Brand New. 3rd edition. 768 pages. 11.50x9.00x1.25 inches. In Stock. Bookseller Inventory # z-1619603438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 173.55
Convert Currency

Add to Basket

Shipping: US$ 7.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Brenda Clark
ISBN 10: 1619603438 ISBN 13: 9781619603431
New Hardcover Quantity Available: 1
Seller:
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description Hardcover. Book Condition: New. 3rd. Hardcover. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 768 pages. 1.860. Bookseller Inventory # 9781619603431

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 164.20
Convert Currency

Add to Basket

Shipping: US$ 37.00
From Australia to U.S.A.
Destination, Rates & Speeds