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Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this new
edition, each chapter has been revised to reflect the latest in marketing trends and information.
The Instructor's Edition of the student textbook provides teaching strategies on every page, including cooperative learning activities, DECA activities, workplace and academic connections and critical thinking questions and answers. Lesson Planning Guides for each chapter provide correlations to
the National Marketing Education Standards, a DECA cocurricular activity, chapter outlines with correlations to supplement resources, and suggestions for key activities and DECA role plays.
"synopsis" may belong to another edition of this title.
Brenda Clark teaches anthropology at Camosun College. She has had the pleasure and privilege of working on archaeological sites from Newfoundland and Labrador to British Columbia and north to the Central Arctic over a 30-year career as a bioarchaeologist. Her current interests lie in forensic anthropology and in raising public awareness about archaeology. Clark lives in Victoria, British Columbia.
"About this title" may belong to another edition of this title.
Book Description Goodheart-Wilcox Publisher, 2013. Hardcover. Condition: New. Never used!. Seller Inventory # P111619603470
Book Description Goodheart-Willcox Pub, 2013. Hardcover. Condition: New. Seller Inventory # DADAX1619603470
Book Description Goodheart-Willcox Pub. Hardcover. Condition: New. 1619603470 New Condition. Seller Inventory # NEW7.1677110
Book Description Goodheart-Willcox Pub, 2013. Condition: New. book. Seller Inventory # M1619603470