Marketing Dynamics - Hardcover

Clark, Brenda; Basteri, Cynthia Gendall; Gassen, Chris; Walker, Michelle

Hardcover

ISBN 10: 1619603470 ISBN 13: 9781619603479

Publisher: Goodheart-Wilcox Publisher, 2013

Synopsis

Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this new
edition, each chapter has been revised to reflect the latest in marketing trends and information.

The Instructor's Edition of the student textbook provides teaching strategies on every page, including cooperative learning activities, DECA activities, workplace and academic connections and critical thinking questions and answers. Lesson Planning Guides for each chapter provide correlations to
the National Marketing Education Standards, a DECA cocurricular activity, chapter outlines with correlations to supplement resources, and suggestions for key activities and DECA role plays.

About this title

About the Author:

Brenda Clark has taught marketing for over 25 years for the Jenison, Michigan, Public Schools. She currently serves on the National DECA Competitive Events Committee. She is a DECA advisor and has had students win state and national recognition. In Michigan, she has worked with marketing,
business, and hospitality instructors on curriculum development. She was a national trainer for the MBA Research Model Program for five years and has consulted with many states on marketing education. She has also taught at the community college and university levels. She earned her bachelor's
degree in Marketing Education, a master's degree in Educational Leadership, and an Ed.D. in Educational Leadership with a concentration in Career and Technical Education from Western Michigan University.

Cynthia Gendall Basteri is currently Director of Community Services for Tewksbury Public Schools, Massachusetts. Previously, she taught marketing for 26 years. In addition to serving as a Competitive Events Director at the district, state, and national levels, she served on DECA's National Task
Force for Competitive Events and the Secondary Program Advisory Council. She earned both her bachelor's degree in Mathematics and master's degree in Occupational Education/Administration from Fitchburg State College and received a doctorate degree from Nova Southeastern University.

About this edition

• Publisher: Goodheart-Wilcox Publisher
• Publication date: 2013
• ISBN 10: 1619603470
• ISBN 13: 9781619603479
• Binding: Hardcover
• Edition number: 3
• Number of pages: 768