Items related to Content is King: News Media Management in the Digital...

Content is King: News Media Management in the Digital Age

3.25 avg rating
( 4 ratings by Goodreads )
 
9781623565459: Content is King: News Media Management in the Digital Age
View all copies of this ISBN edition:
 
 

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future.
In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

"synopsis" may belong to another edition of this title.

Book Description:

Examines the media industry in an age of disruption, due to advances in digital technology, politically traded organizations and changing media tastes and values.

About the Author:

Gary Graham is a Lecturer in Service Operations at the University of Leeds, UK. He is the author of 30 internationally refereed research papers, a co-investigator on 6 EPSRC/ESRC grants and is regularly invited to leading management conferences to present his research.

Anita Greenhill is Senior Lecturer and Programme Director for the Masters in Management degree at Manchester Business School, UK. She is the author of more than 60 internationally refereed research papers, and regularly comments on the policy and social implications of digital change in the North of England.

Donald Shaw is an American journalism historian, theorist, author, retired U.S. Army Reserve officer, and writer who taught 46 years at the School of Journalism and Mass Communication. He also has been visiting professor at six other universities and has lectured at more than 20 universities in the United States and abroad.

Chris J. Vargo is an Assistant Professor of Public Relations at The University of Alabama, USA. He specializes in the use of computer science methods to investigate social media using theories from the communication and journalism disciplines.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781623566623: Content is King: News Media Management in the Digital Age

Featured Edition

ISBN 10: 1623566622 ISBN 13: 9781623566623
Publisher: Bloomsbury Academic, 2015
Hardcover

9789388912259: Content is King: New Media Management in the Digital Age

Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Graham Gary
Published by MacMillan Publishers (2015)
ISBN 10: 1623565456 ISBN 13: 9781623565459
New Softcover Quantity: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)

Book Description Condition: New. Brand New. Seller Inventory # 1623565456

More information about this seller | Contact this seller

Buy New
US$ 35.65
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Greenhill, Anita; Graham, Gary; Shaw, Donald; Vargo, Chris J.
Published by Bloomsbury Academic (2015)
ISBN 10: 1623565456 ISBN 13: 9781623565459
New Softcover Quantity: 1
Seller:
Big Bill's Books
(Austin, TX, U.S.A.)

Book Description Condition: new. Seller Inventory # BBB_newA_1623565456

More information about this seller | Contact this seller

Buy New
US$ 49.41
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds
Stock Image

3.

Graham, Gary/ Aikat, Debashis/ Greenhill, Anita/ Shaw, Donald/ Vargo, Chris J.
Published by Bloomsbury USA Academic (2015)
ISBN 10: 1623565456 ISBN 13: 9781623565459
New Paperback Quantity: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Paperback. Condition: Brand New. 288 pages. 10.50x7.50x1.00 inches. In Stock. Seller Inventory # zk1623565456

More information about this seller | Contact this seller

Buy New
US$ 75.64
Convert currency

Add to Basket

Shipping: US$ 13.67
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

4.

Graham, Gary; Greenhill, Anita; Shaw, Donald; Vargo, Chris J.
Published by Bloomsbury Academic (2015)
ISBN 10: 1623565456 ISBN 13: 9781623565459
New Softcover Quantity: 1
Seller:
GlassFrogBooks
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory # 1623565456-2-1

More information about this seller | Contact this seller

Buy New
US$ 119.89
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds