Leading Digital: Turning Technology into Business Transformation

3.85 avg rating
( 275 ratings by Goodreads )
 
9781625272478: Leading Digital: Turning Technology into Business Transformation

Become a Digital Master No Matter What Business You’re In

If you think the phrase going digital” is only relevant for industries like tech, media, and entertainment think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:

How to engage better with your customers
How to digitally enhance operations
How to create a digital vision
How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow.

Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

"synopsis" may belong to another edition of this title.

About the Author:

George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk (2007).

Didier Bonnet is a Senior Vice President at Capgemini Consulting, where he serves as Global Practice Leader and heads Capgemini Consulting’s Digital Transformation program. He has more than twenty-five years’ experience in strategy, internet economics, globalization, and business transformation for large corporations.

Andrew McAfee is Co-Director of the MIT Initiative on the Digital Economy. He has also held appointments at Harvard Business School and Harvard’s Berkman Center for Internet and Society. In 2008, McAfee was named number 38 on the Ziff Davis list of the 100 Most Influential People in IT.” He was also named one of the fifty most influential people in business IT, by Baseline Magazine. He is coauthor of The Second Machine Age (2014) and Race Against the Machine (2011), and the author of Enterprise 2.0 (2009).

Review:

This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels.” 800 CEO READ

ADVANCE PRAISE for Leading Digital:

Pete Blackshaw, Global Head of Digital and Social Media, Nestlé
Successful transformation of your organization to digital doesn’t just happen you need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read.”

Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation
The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future.”

Joe Tucci, Chairman and CEO, EMC Corp.
To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed, and scale. Leading Digital shows how transformative companies are navigating this disruptive era successfully and why others are falling behind.”

Pierre Pringuet, Vice Chairman of the Board and CEO, Pernod Ricard
Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses’ performance. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation.”

Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine Age
Technologies whether based on stone, steel, or software are tools. They deliver results only when wielded effectively. Westerman, Bonnet, and McAfee’s careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution and shows how they are using digital technologies to deliver impressive results.”

Charlene Li, founder and CEO, Altimeter Group; author, Open Leadership; and coauthor, Groundswell
Digital is no longer the responsibility of a few tech-savvy executives in the age of digital customers, it needs to be the responsibility of every leader in the organization. Leading Digital provides a blueprint for digital transformation.”

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

George Westerman; Didier Bonnet; Andrew McAfee
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New. Bookseller Inventory # 1625272472

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.65
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

2.

Westerman, George
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Quantity Available: 6
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2014. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9781625272478

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.63
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

George Westerman, Didier Bonnet, Andrew McAfee
Published by Harvard Business Review Press, United States (2014)
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Hardcover Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Harvard Business Review Press, United States, 2014. Hardback. Book Condition: New. Language: English . Brand New Book. Become a Digital Master--No Matter What Business You re In If you think the phrase going digital is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you ll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. Bookseller Inventory # AA99781625272478

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.84
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Hbr
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Quantity Available: 2
Seller:
BooksForStudent
(West Bloomfield, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 9781625272478NHS

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.20
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

George Westerman; Didier Bonnet; Andrew McAfee
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Hardcover Quantity Available: 11
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. Brand New, Same ISBN and details as listed. Delivery within 3-7 business days. We may ship the books from multiple location across the globe including Asia depending upon the availability of inventory. Printed in English. Choose expedited shipping for Express delivery. Tracking number provided for every order. Bookseller Inventory # RO_9781625272478

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.22
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

6.

Westerman, George
Published by Harvard Business School Press 10/14/2014 (2014)
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Hardcover Quantity Available: 8
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Harvard Business School Press 10/14/2014, 2014. Hardback or Cased Book. Book Condition: New. Leading Digital: Turning Technology Into Business Transformation. Book. Bookseller Inventory # BBS-9781625272478

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.21
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

George Westerman, Didier Bonnet, Andrew McAfee
Published by Harvard Business Review Press, United States (2014)
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Harvard Business Review Press, United States, 2014. Hardback. Book Condition: New. Language: English . Brand New Book. Become a Digital Master--No Matter What Business You re In If you think the phrase going digital is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you ll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. Bookseller Inventory # AA99781625272478

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.44
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Westerman, George; Bonnet, Didier; McAfee, Andrew
Published by Harvard Business Review Press
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Hardcover Quantity Available: 1
Seller:
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 1625272472. Bookseller Inventory # Z1625272472ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.55
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Westerman, George; Bonnet, Didier; McAfee, Andrew
Published by Harvard Business Review Press
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Hardcover Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 1625272472. Bookseller Inventory # Z1625272472ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.55
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Westerman, George; Bonnet, Didier; McAfee, Andrew
Published by Harvard Business Review Press
ISBN 10: 1625272472 ISBN 13: 9781625272478
New Hardcover Quantity Available: 1
Seller:
Vital Products COM LLC
(Southampton, PA, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 1625272472. Bookseller Inventory # Z1625272472ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.55
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book