Warm Wishes from Sunny St. Pete:: The Success Story of Promoting the Sunshine City

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9781626192744: Warm Wishes from Sunny St. Pete:: The Success Story of Promoting the Sunshine City

St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise.."

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About the Author:

Nevin Sitler is the director of education and outreach at the St. Petersburg Museum of History and holds an MA in Florida Studies from USFSP. Sitler contributed to Florida's Historic Places (2012), The Rivers of the Green Swamp Anthology (2008) and provided historical consultation for Florida's Fabulous Lighthouses.

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Sitler, Nevin D.
ISBN 10: 162619274X ISBN 13: 9781626192744
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Nevin D Sitler
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Book Description History Press (SC), United States, 2014. Paperback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation s playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was the southern garden of perpetual well-being. Their methods ranged from serious academic papers to outrageous bathing suit inspections and world record schemes. Join historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise. Bookseller Inventory # BZV9781626192744

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Nevin D Sitler
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Book Description History Press (SC), United States, 2014. Paperback. Book Condition: New. 226 x 152 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation s playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was the southern garden of perpetual well-being. Their methods ranged from serious academic papers to outrageous bathing suit inspections and world record schemes. Join historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise. Bookseller Inventory # BTE9781626192744

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Book Description History Pr, 2014. Paperback. Book Condition: Brand New. 128 pages. 8.75x6.00x0.50 inches. In Stock. Bookseller Inventory # 162619274X

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Book Description Paperback. Book Condition: New. 152mm x 10mm x 226mm. Paperback. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 143 pages. 0.249. Bookseller Inventory # 9781626192744

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