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THE BEST MARKETING DOESN'T FEEL LIKE MARKETING.IT FEELS LIKE A STORY
StoryBranding 2.0 is the updated edition of the award-winning, bestseller that earned raves from marketing luminaries, CEO's, entrepreneurs, and personal branding advocates. If you read Simon Sinek's, Start With Why,
this book will show you how.
Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 will show you how to make your brand stand for something meaningful and gain strong customer affinity:
"synopsis" may belong to another edition of this title.
Jim Signorelli is a marketing thought leader and speaker who has been acclaimed as one of the world's foremost experts on the subject of StoryBranding. Signorelli's articles and interviews have been featured in magazines, newspapers and on radio talk shows throughout the U.S. Canada and Europe. His career has been spent working at major advertising agencies throughout the U.S. on accounts like Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald's, The American Marketing Association, Blue Cross/Blue Shield and many others.
Jim is the founder and CEO of eswStoryLab. a branding consultancy and marketing services agency that has been ranked among the top agencies in Chicago by Crain's Chicago Business and has been named to the Inc. 5000 list of fastest growing independent companies in the U.S. three years in a row. His first edition of StoryBranding was awarded a Gold Medal in Marketing/Advertising from Axiom Books. Additionally, Jim is the recipient of U.S. Bank's Smart Leaders Award.Review:
"It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago"
--Annette Simmons, Best selling author of Whoever Tells the Best Story Wins and The Story Factor
"We all use stories to communicate with each other--families, friends, or business associates. Jim has captured the essence of how to tell a good story that not only resonates with the listener but drives home the message in a clear and concise fashion."
--Russ Umphenour, CEO, Focus Brands
“I've done the science research to establish why stories are so powerful for human communications. Jim's book is an excellent practical guide to how you effectively use them."
--Kendall Haven, Story Strategist/Author/Master Storyteller
“Jim Signorelli masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius. He remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth. An essential must read.”
--Michael Margolis, president, Get Storied; author of Believe Me
“All marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a road map for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book."
--Dennis Dunlap, CEO, American Marketing Association
Jim Signorelli’s StoryBranding is an information-packed, user-friendly guide to brand development. This is not an instruction manual for advertising, but a comprehensive toolkit to help companies and individuals improve their brands through the effective use of storytelling. By going back to the foundation of brand identity, Signorelli shows how to find your brand’s story and acquire not just buyers, but believers. As he points out, it is better to give people something to think about than tell them what to think.
Signorelli’s style is engaging and has a conversational quality that draws readers in and makes the concepts he presents easy to grasp. Marketing is not the most exciting subject out there, yet he manages to capture and hold the interest of readers as they follow along from the origins of storytelling to the development of successful brands to the use of themes and plots to identifying archetypes and everything in between. If you want to learn how to identify and establish a set of beliefs that will connect your brand to the public, this is the ultimate source to reference.
StoryBranding is very well-organized and easy to follow, with each chapter building on the last in an organic way. It is packed with great information, but does not lose readers in the details. Instead readers will put this book down ready to take action; they will feel both inspired and prepared. Signorelli’s background in advertising, his personal stories of discovery, and his extensive research instill trust and his injections of humor make for a quick read.
The stories about how the most popular and successful brands have gotten where they are today are enjoyable and insightful. For example, did you ever stop to think that Disney isn’t selling theme park rides and cartoon characters, but a belief in the joy of magic? It’s true! Signorelli explains that by making a brand the main character of its own story, it gives people something lasting to relate to.
StoryBranding will make you think about how you respond to the brands you know and trust. For Signorelli it all comes back to relationships – the relationships between brands and their prospects and how to strengthen these bonds in the name of improving your brand. A relevant, engaging, and thorough presentation.
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Book Description 2014. Hardcover. Condition: New. 2nd. Hardcover. The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the b.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 269 pages. 0.600. Seller Inventory # 9781626340312
Book Description Greenleaf Book Group Press, 2014. Condition: New. book. Seller Inventory # M1626340315
Book Description Unknown, 2014. Hardcover. Condition: New. Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. Seller Inventory # CHL3472657
Book Description Greenleaf Book Group Press. Hardcover. Condition: New. 1626340315 Please allow 4 - 14 business days for Standard shipping, within the US. Seller Inventory # XM-1626340315
Book Description 2014. Hardcover. Condition: New. 2nd. Hardcover. The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 269 pages. 0.600. Seller Inventory # 9781626340312
Book Description Greenleaf Book Group Press, 2014. Hardcover. Condition: New. 2. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1626340315n