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The purpose of Financial Statement Analysis: Content and Context is to teach students how to interpret financial statements and use that knowledge to make economic decisions. We have written this text for the beginning financial statement analyst in a manner that both engages and challenges students. Financial Statement Analysis: Content and Context fosters such learning in a user-friendly environment, one replete with identifiable firms and numerous real-life illustrations. Pragmatic learning features abound Financial Statement Analysis: Content and Context. By using this text, students will learn the art, as well as the science, of financial statement analysis. Financial Statement Analysis: Content and Context improves students' analytical perception, creativity, and resourcefulness as well as teaching them the quantitative methods underlying financial statement analysis. This text initially uses a simplistic, fictional set of financial disclosures to demonstrate financial statement analysis. It text then leverages that basic skill set to the analysis of such iconic firms as Wal-Mart, McDonald's, Coca-Cola, American Airlines Group, and Hewlett-Packard.
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