Being Equal Doesn't Mean Being The Same

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9781628652505: Being Equal Doesn't Mean Being The Same

Why Behaving Like a Girl Can Change Your Life and Grow Your BusinessBusiness runs on male standards but women don't advance when men make the rules. It's high time women take charge, and this timely female-specific guide tells you how. As entrepreneurs, women can rely on their distinctive experiences and values to build lives of parity, purpose, passion and prosperity. Anchored by up-to-date reporting and stories of real-life women startups and success, this inspirational call to action includes female-friendly plans and tools to enable women to chart their own futures and pursue lives of satisfaction.

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From the Author:

I'm always engaged by "What's next?" That fed a habit of continually trading up jobs, mostly as a national magazine editor, and being tapped as a "change agent." But mandates for change tend to erode. After years of this, it dawned on me that I didn't "fit in" because I was female and outspoken. I stopped blaming myself for my "difficult personality," and started my own business, and soon gained much greater purpose and satisfaction. I've heard virtually identical stories from many women who escape corporate corridors to launch their own ventures. Maybe big-company workplaces will evolve in a decade or two, or four or five. But for the foreseeable future, I believe, when it's possible, women will find greater wellbeing--emotionally, psychologically, physically and, one hopes, financially--by founding companies and drafting their own business playbooks. Because gender matters.

From the Back Cover:

- From Chapter 2: "How Women Entrepreneurs Walk and Talk""It's precisely because of all the choices women fought for and secured, not despite them, that so many women now are questioning how best to expend their well-honed talents, energy, passions and abilities. Why keep struggling for pay and parity within rigid corporate precincts when the lines keep wavering, the goalposts keep moving and the battle is never won? With patently difficult paths for women in the corporate arena, women are increasingly deciding to run their own shows."

"Joanna Krotz makes a compelling case for the characteristics women bring to startups that can help them succeed. The book encourages women to trust their instincts and expertise when starting a business. As more women founders become household names and have successful exits, the more women will be invested in and the ratio will begin to change. 
Joanne Wilson, Angel Investor
"Gotham Gal"
Cofounder, New York Women Entrepreneurs Festival
Through extensive research and dozens of interviews with successful women of all ages, Joanna Krotz has zeroed in on the gender distinctions that can make or break women in business and developed smart solutions for coping with societal pressures and double standards. Interspersed among the book's inspiring stories of entrepreneurship are practical tips that can help women capitalize on their strengths, avoid common pitfalls and shatter glass ceilings on their way to the top.
Sheila C. Johnson, Entrepreneur and Philanthropist
CEO, Salamander Hospitality Hotels & Resorts
Cofounder, Black Entertainment Television

Just when we need a new chapter in the startup story for women entrepreneurs, along comes this insightful guide by journalist and advocate Joanna L. Krotz. Thoughtfully covering the history, rising potential and practical contributions of women who launch, Being Equal Doesn't Mean Being the Same offers women-led ventures and would-be women owners the hands-on ideas, real-life role models and path to pursue both leadership and satisfaction. Gender matters.
Susan G. Duffy, Executive Director
The Center for Women's Entrepreneurial Leadership at Babson College

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