So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand

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9781630475246: So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand

Most people fail to see the correlation between “business” and “brains.” For Yitzchok Saftlas, master of marketing, it seems readily transparent.
During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What’s the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group.
Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What’s the Bottom Line? teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution.
The stories, examples, and practical insight demonstrate the principles and practices leading to winning results and how to think like a savvy individual prepared for success. Ideas such as how you gain by thanking your customers and making your clients’ priorities yours may seem basic. Others, such as learning from Rufus the Dog or gaining insight into the value of performing market research and demographic studies from your local dry cleaners, may not be as obvious.
Wise and to the point, each of the 76 short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas’s acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line.

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About the Author:

Yitzchok Saftlas, founder and president of Bottom Line Marketing Group, has helped hundreds of corporate, political, and nonprofit clients build their brands since 1989. His education at Fashion Institute of Technology (NYC), combined with over 25 years of experience in marketing and advertising, has served as a springboard for his weekly radio show, Mind Your Business on 77WABC. In addition to speaking engagements, he pens a marketing and business column in Yated, a weekly national newspaper.

Review:

"Job well done...a simple quick read with tangible to-do's and lessons for those who are starting out or for those who have been in the business for years."-Jonathan Gassman, CPA/PFS CFP CAPCEO, Gassman Financial Group

"I enjoyed this book immensely. It's filled with fascinating insights and practical strategies to take any business to the next level and beyond."-David J. Lieberman, Ph.D.New York Times Bestselling Author

"'So, What's the Bottom Line?' is an indispensable resource for anyone looking to make a mark in today's world. It is as engaging as it is educational - the type of book you read in a single setting, and ten re-read at a snail's pace."-Bill O'ReillyPresident, The November Team

"What Yitzchok Saftlas has done, is design a compass to guide the experienced executive or the marketing novice through any step in planning or organizing a selling strategy."-Honorable Bob TurnerNoted Media Executive and US Congressman

"Yitzchok Saftlas's new book, "So, What's the Bottom Line?" is already proven to be an indispensable resource and a book I will turn to time and time again. Thank you, Yitzchok, for having the vision to write such an amazing guide. I love the Bottom Line Action Steps at the end of each tip! My favorite is on page 44: "Choose words wisely -- the right words can make all the difference in the world." You truly are a master of marketing!"-Sheila Moore Anderson President, Image Power Play

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