Shareology: How Sharing is Powering the Human Economy

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9781630478599: Shareology: How Sharing is Powering the Human Economy

Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection―our fundamental need to share information, stories, and emotions. Shareology explores the history, science, and art of sharing and its importance to both individuals and brands in the emerging “sharing economy.” It is meant for entrepreneurs and marketers who want to make their content more valuable (and shareable), and for individuals who want to understand the power of sharing to grow their personal brand.

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About the Author:

Bryan Kramer is a social business strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last ten years, earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.
The author of the bestselling book Human to Human: #H2H, he has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. With more than 250,000 social followers, Bryan has quickly become one of the country’s leading authorities on social and digital media, speaking internationally on a variety of topics. As an active blogger and author, he has built a community of over 20,000 readers to his syndicated network each month. He also hosts “From the Author’s Point of View” author podcast series, as well as #Substance, PureMatter’s Luminary Video Series. He is a featured contributor on SocialMediaToday.com, Business2Community, and the IBM Smarter Commerce blog.

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