Stevan R. Browning Hooked

ISBN 13: 9781631221552

Hooked

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9781631221552: Hooked

Hooked a simple modern day parable that takes the reader back to the fundamentals of marketing--who, what, when, where, why, and how. Hooked is intended for small business owners, entrepreneurs, and beginning marketers with minimal or no previous marketing experience.

As a small business owner or entrepreneur, you know that you need fast, easy, and effective ways to successfully reel in new customers. Every business is different, but there are core sales and marketing needs that are common to almost every company. By applying the right thinking and insightful strategy, you can deliver cost effective campaigns that build brand value, communicate your message, and attract the customers your business needs to grow and thrive.

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From the Author:

Note from the Author
In a competitive marketplace, you need to do more than simply keep your existing customers happy. To grow your business, you need to bring on new customers and that means effective marketing. Hooked portrays marketing in a way that any small-business owner or entrepreneur can quickly understand and grasp the importance of marketing even at its most basic level.

The skills and techniques used to illustrate the sport of bass fishing may not be entirely accurate in the eyes of a skilled fisherman. I have used some personal knowledge of the sport to add a level of credibility. Additionally, I have taken creative liberties where needed to best align the story and characters with the fundamental steps and principles of marketing. As you begin to implement the tools provided in the book, you will gain a greater understanding of the value of marketing. Although you may not immediately grasp every element needed for success, with time, study, and help from an experienced mentor, you will learn and appreciate them.

From the Back Cover:

You can have the most ground breaking product or service in the world, but if you're not an effective marketer, no one will know--and no one will care.

As a small business owner or entrepreneur, you know that you need fast, easy, and effective ways to successfully reel in new customers. Every business is different, but there are core sales and marketing needs that are common to almost every company. By applying the right thinking and insightful strategy, you can deliver cost effective campaigns that build brand value, communicate your message, and attract the customers your business needs to grow and thrive. Hooked demystifies the art of marketing by using the story of Bob, a novice fisherman, who finds that, although he thinks he knows a lot about fishing, his eyes are opened to reality when he accepts mentorship from his experienced friend. Learn along with Bob how targeted application of skill and knowledge increases results exponentially...and how you too can put your bait in the right place to make the catch you need.

Stevan R. Browning, a long-time marketing executive and avid childhood fisherman, is CEO of Browning & Associates, a marketing consulting firm that helps people grow their businesses, boost profitability, and forge closer relationships with their customers.

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