The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory

3.5 avg rating
( 2 ratings by Goodreads )
 
9781632650436: The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:

  • * Success-building communications skills used to train political leaders and Ceos around the world.
  • * Proven strategies to take control of the competitive dialogue and never let go.
  • * How to go for the win, the whole win, and nothing but the win for you and your company.

"synopsis" may belong to another edition of this title.

About the Author:

Scott Miller cofounded the pioneering political consulting firm Sawyer/Miller Group in 1979. Along with the campaigns of scores of U.S. Senate and gubernatorial victories, Sawyer/Miller managed the campaigns of global revolutionaries such as Corazon Aquino, Lech Walesa, Vaclav Havel, Vicente Fox, and Boris Yeltsin. Miller is the author of Building Brandwidth with Sergio Zyman, One More Customer with Fran Tarkenton, and The Underdog Advantage with David Morey.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Miller, Scott
ISBN 10: 1632650436 ISBN 13: 9781632650436
New Quantity Available: > 20
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2016. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9781632650436

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.27
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Miller, Scott
ISBN 10: 1632650436 ISBN 13: 9781632650436
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2016. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9781632650436

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.37
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

David Morey, Scott Miller
Published by Career Press, United States (2016)
ISBN 10: 1632650436 ISBN 13: 9781632650436
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Career Press, United States, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. The Leadership Campaign is a playbook for winning in the reality of today s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the Campaign Model for Apple, putting Jobs upfront as his company s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world.Proven strategies to take control of the competitive dialogue and never let go.How to go for the win, the whole win, and nothing but the win for you and your company. Bookseller Inventory # AAS9781632650436

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.68
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

David Morey, Scott Miller
Published by Career Press, United States (2016)
ISBN 10: 1632650436 ISBN 13: 9781632650436
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Career Press, United States, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. The Leadership Campaign is a playbook for winning in the reality of today s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the Campaign Model for Apple, putting Jobs upfront as his company s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world.Proven strategies to take control of the competitive dialogue and never let go.How to go for the win, the whole win, and nothing but the win for you and your company. Bookseller Inventory # AAS9781632650436

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.57
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Scott Miller & David Morey
Published by Career Press, Pompton Plains, New Jersey (2016)
ISBN 10: 1632650436 ISBN 13: 9781632650436
New Soft Cover Quantity Available: 1
Seller:
GOOD OLD BOOKS
(Barrie, ON, Canada)
Rating
[?]

Book Description Career Press, Pompton Plains, New Jersey, 2016. Soft Cover. Book Condition: New. Bookseller Inventory # U15U13

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.49
Convert Currency

Add to Basket

Shipping: US$ 9.99
From Canada to U.S.A.
Destination, Rates & Speeds

6.

Miller, Scott
Published by Career Press (2016)
ISBN 10: 1632650436 ISBN 13: 9781632650436
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Career Press, 2016. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9781632650436

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.97
Convert Currency

Add to Basket

Shipping: US$ 11.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Scott Miller; David Morey
Published by Career Press (2016)
ISBN 10: 1632650436 ISBN 13: 9781632650436
New Paperback First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Career Press, 2016. Paperback. Book Condition: New. book. Bookseller Inventory # M1632650436

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.17
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Scott Miller, David Morey
Published by CAREER PRESS 2016-04-08, Pompton Plains, NJ (2016)
ISBN 10: 1632650436 ISBN 13: 9781632650436
New paperback Quantity Available: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description CAREER PRESS 2016-04-08, Pompton Plains, NJ, 2016. paperback. Book Condition: New. Bookseller Inventory # 9781632650436

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.99
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Miller, Scott; Morey, David
Published by Career Press
ISBN 10: 1632650436 ISBN 13: 9781632650436
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Career Press. PAPERBACK. Book Condition: New. 1632650436 Special order direct from the distributor. Bookseller Inventory # ING9781632650436

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.99
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds

10.

Scott Miller
ISBN 10: 1632650436 ISBN 13: 9781632650436
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2016. Paperback. Book Condition: New. Paperback. THE LEADERSHIP CAMPAIGN is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers were learned on the most intensely compe.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 224 pages. 0.272. Bookseller Inventory # 9781632650436

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.37
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book