The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

4.5 avg rating
( 4 ratings by Goodreads )
 
9781633692749: The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place.

The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide―tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.”

Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework―and help you implement it in your organization.

This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

"synopsis" may belong to another edition of this title.

About the Author:

W. Chan Kim and Renée Mauborgne are professors at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Kim and Mauborgne are ranked in the top 3 management gurus in the world on the Thinkers50 list and have received numerous awards around the globe. They are Fellows of the World Economic Forum. For more on these authors and their work, see blueoceanstrategy.com.

Review:

PRAISE FOR THE AUTHORS’ BOOK BLUE OCEAN STRATEGY:

Blue Ocean Strategy is the most successful book on business master-planning in recent years.” ― The Economist

A bestseller across 5 continents
  • More than 3.6 million copies sold worldwide
  • Now in 44 languages
  • A Wall Street Journal, BusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • Inducted into the Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

    • "About this title" may belong to another edition of this title.

      Top Search Results from the AbeBooks Marketplace

      1.

      Kim, W. Chan; Mauborgne, Renée A.
      Published by Harvard Business Review Press
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New PAPERBACK Quantity Available: 5
      Seller:
      IBestBargains, LLC
      (Houston, TX, U.S.A.)
      Rating
      [?]

      Book Description Harvard Business Review Press. PAPERBACK. Book Condition: New. 1633692744 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Bookseller Inventory # KDDA-FBD-06219

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 9.86
      Convert Currency

      Add to Basket

      Shipping: US$ 3.99
      Within U.S.A.
      Destination, Rates & Speeds

      2.

      Kim, W. Chan; Mauborgne, Renée A.
      Published by Harvard Business Review Press
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New Quantity Available: > 20
      Seller:
      Sunshine Book Store
      (Wilmington, DE, U.S.A.)
      Rating
      [?]

      Book Description Harvard Business Review Press. Book Condition: New. 1633692744 Brand New, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Bookseller Inventory # NO_9781633692749

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 14.37
      Convert Currency

      Add to Basket

      Shipping: FREE
      Within U.S.A.
      Destination, Rates & Speeds

      3.

      W. Chan Kim; Renée A. Mauborgne
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New Paperback Quantity Available: > 20
      Seller:
      Bookstore99
      (Wilmington, DE, U.S.A.)
      Rating
      [?]

      Book Description Paperback. Book Condition: New. Brand New, Same ISBN and details as listed. Delivery within 3-7 business days. We may ship the books from multiple location across the globe including Asia depending upon the availability of inventory. Printed in English. Choose expedited shipping for Express delivery. Tracking number provided for every order. Bookseller Inventory # RO_9781633692749

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 11.38
      Convert Currency

      Add to Basket

      Shipping: US$ 2.99
      Within U.S.A.
      Destination, Rates & Speeds

      4.

      W.Chan Kim, Renee A. Mauborgne
      Published by Harvard Business Review Press, United States (2017)
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New Paperback Quantity Available: 10
      Seller:
      The Book Depository US
      (London, United Kingdom)
      Rating
      [?]

      Book Description Harvard Business Review Press, United States, 2017. Paperback. Book Condition: New. Language: English . Brand New Book. The best of W. Chan Kim and Renee Mauborgne s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating blue oceans --uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors latest Harvard Business Review article, Red Ocean Traps. Whether or not you re familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization. Bookseller Inventory # AA99781633692749

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 16.63
      Convert Currency

      Add to Basket

      Shipping: FREE
      From United Kingdom to U.S.A.
      Destination, Rates & Speeds

      5.

      W.Chan Kim, Renee A. Mauborgne
      Published by Harvard Business Review Press, United States (2017)
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New Paperback Quantity Available: 10
      Seller:
      The Book Depository
      (London, United Kingdom)
      Rating
      [?]

      Book Description Harvard Business Review Press, United States, 2017. Paperback. Book Condition: New. Language: English . Brand New Book. The best of W. Chan Kim and Renee Mauborgne s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating blue oceans --uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors latest Harvard Business Review article, Red Ocean Traps. Whether or not you re familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization. Bookseller Inventory # AA99781633692749

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 17.14
      Convert Currency

      Add to Basket

      Shipping: FREE
      From United Kingdom to U.S.A.
      Destination, Rates & Speeds

      6.

      Kim, W. Chan
      Published by Harvard Business School Pr (2017)
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New Quantity Available: 8
      Seller:
      Pbshop
      (Wood Dale, IL, U.S.A.)
      Rating
      [?]

      Book Description Harvard Business School Pr, 2017. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9781633692749

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 14.08
      Convert Currency

      Add to Basket

      Shipping: US$ 3.99
      Within U.S.A.
      Destination, Rates & Speeds

      7.

      Kim, W. Chan
      Published by Harvard Business Review
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New Soft cover Quantity Available: 2
      Seller:
      Books in my Basket
      (New Delhi, India)
      Rating
      [?]

      Book Description Harvard Business Review. Soft cover. Book Condition: New. Bookseller Inventory # 440834

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 13.64
      Convert Currency

      Add to Basket

      Shipping: US$ 4.89
      From India to U.S.A.
      Destination, Rates & Speeds

      8.

      Kim, W. Chan
      Published by Harvard Business School Press 2/14/2017 (2017)
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New Paperback or Softback Quantity Available: 10
      Seller:
      BargainBookStores
      (Grand Rapids, MI, U.S.A.)
      Rating
      [?]

      Book Description Harvard Business School Press 2/14/2017, 2017. Paperback or Softback. Book Condition: New. The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renee Mauborgne. Book. Bookseller Inventory # BBS-9781633692749

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 19.30
      Convert Currency

      Add to Basket

      Shipping: FREE
      Within U.S.A.
      Destination, Rates & Speeds

      9.

      Kim, W. Chan
      Published by Harvard Business Review Press (2017)
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New Paperback Quantity Available: 6
      Seller:
      Murray Media
      (North Miami Beach, FL, U.S.A.)
      Rating
      [?]

      Book Description Harvard Business Review Press, 2017. Paperback. Book Condition: New. Never used!. Bookseller Inventory # 1633692744

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 18.39
      Convert Currency

      Add to Basket

      Shipping: US$ 1.99
      Within U.S.A.
      Destination, Rates & Speeds

      10.

      W.Chan Kim, Renee A. Mauborgne
      Published by Harvard Business Review Press, United States (2017)
      ISBN 10: 1633692744 ISBN 13: 9781633692749
      New Paperback Quantity Available: 10
      Seller:
      Book Depository hard to find
      (London, United Kingdom)
      Rating
      [?]

      Book Description Harvard Business Review Press, United States, 2017. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The best of W. Chan Kim and Renee Mauborgne s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating blue oceans --uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors latest Harvard Business Review article, Red Ocean Traps. Whether or not you re familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization. Bookseller Inventory # BTE9781633692749

      More Information About This Seller | Ask Bookseller a Question

      Buy New
      US$ 20.49
      Convert Currency

      Add to Basket

      Shipping: FREE
      From United Kingdom to U.S.A.
      Destination, Rates & Speeds

      There are more copies of this book

      View all search results for this book