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Synopsis
Our service economy is dominated by outmoded marketing models from the world of products.
The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.
Unlike products, you can’t see, touch, or feel services. Marketing services requires an approach that doesn’t rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients.
In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money.
If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically.
That’s where The Invisible Promise comes in.
"synopsis" may belong to another edition of this title.
About the Author
Harry Beckwith is recognized as the world’s foremost expert on marketing and delivering a service. His 1997 classic New York Times bestseller, Selling the Invisible, is featured in The 100 Best Business Books of All Time, and his four other books on marketing and client relationships have been translated into 23 languages. Harry’s books are required reading in business schools worldwide, where he often guest lectures. His clients in 26 states and on six continents have ranged from solo practitioners and venture-capitalized start-ups to more than two dozen Fortune 200 companies. The very proud father of four and a Phi Beta Kappa graduate of Stanford University, Harry lives in Bend, Oregon.
"About this title" may belong to another edition of this title.
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The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
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The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
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The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
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The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_443559262
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Invisible Promise : A Field Guide to Marketing in an Upside-Down World
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Invisible Promise : A Field Guide to Marketing in an Upside-Down World
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The Invisible Promise
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
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Hardback. Condition: New. Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can't see, touch, or feel services. Marketing services requires an approach that doesn't rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients.In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money.If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically.That's where The Invisible Promise comes in. Seller Inventory # LU-9781637741924
Quantity: 10 available
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The Invisible Promise (Hardcover)
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Hardcover. Condition: new. Hardcover. Only 26 percent of Americans believe that advertisers "practice integrity."It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites.Meanwhile, business owners and marketers must sift through the glut of promises that these digital tools will transform their business. As a result, it is easy to be duped, to fail, and then wonder if digital marketing-and indeed any marketing-might work at all.In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his 40+ years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781637741924
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