Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century - Softcover

Koulopoulos, Thomas

Softcover

ISBN 10: 1682616193 ISBN 13: 9781682616192

Publisher: Post Hill Press, 2018

Synopsis

Revealing the Invisible provides a front-row seat to the mind-blowing future, where businesses of the 21st century can read consumers’ minds and make informed decisions based on their behaviors and tendencies.

The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior.

Although making private behaviors “visible” may conjure a sense of 1984, the reality is that a new kind of value will emerge that has the power to radically alter the way we view some of the most basic tenets of business. Concepts such as brand loyalty will be turned on their heads as companies now have to find ways to prove their loyalty to each individual consumer.

In addition, the emergence of hyper-personalization and outcome-driven products may begin to solve some of the most pressing and protracted problems of our time.

And it’s not just human beings whose behaviors are being captured and analyzed. AI-powered autonomous vehicles, smart devices, and intelligent machines will all exhibit behaviors. In this very near future every person and digital device will have its own cyberself—a digital twin that knows more about us than we know about ourselves.

Farfetched? Only if you discount the enormous power of these new technologies, which will use the invisible patterns in all of our behaviors to develop an intimate understand of what drives, us, where we see value, and how we want to experience the world.

Revealing the Invisible shows businesses how to predict consumer behavior based on customers’ prior tendencies, allowing a company to make better decisions regarding growth, products, and implementation.

About this title

From the Author

Tom Koulopoulos is the Chairman and Founder of Delphi Group, a thirty-year-old thinktank that advises Fortune 500 companies and governments on future trends. He is the author of ten other books, an adjunct professor at Boston University, and a columnist for Inc.com.

George Achillias is a digital strategist focusing on forming, describing and charting AI led human-machine ecosystems. His research is on the emotions machines can develop. He works with FTSE250 companies to define their role and their services in a world operated by blockchain. 

Review

"A deep dive into the implications of AI —offers a clear and positive perspective of what the future will look like as we transition from the Industrial Age." Author: Jim Champy, New York Times Bestselling Author

"An invaluable perspective on the promise and the challenge of a future driven by intelligent machines." Author: Dan Hoeyer, CEO Leaders Excellence Harvard Square

"Revealing the Invisible is a smart and entertaining look into an important shift in our economy and society: our behavior is getting digitized, which means that everything we buy and use can be personalized based on knowledge of what we do. Thomas Koulopoulos guides the reader through the surprising repercussions of this move from an economy of mass production to one where the consumer is surrounded by objects and services that are getting a lot smarter and adapting themselves to the individual." Author: Chris Nicholson, CEO Skymind

"Through a curious yet simple review of socioeconomic and technological (among others) trends of the last couple of centuries, and their effect on our lives, Revealing the Invisible challenges the reader to imagine and predict what the next chain of events could be. By being well researched, thorough, but also ambitious and bold, Revealing the Invisible takes you on a journey that while its destination may be proven wrong in 100 years, it is robust, easy to follow, thought provoking and eye opening." Author: Paris Anatolitis, Head of Gaming GVC London

"Revealing the Invisible is a brilliant analysis of the current paradigm shift in business and society when it comes to making use of behavioural data. The authors demonstrate with hard evidence the rise of the value of behavioural data as the 'new oil.' The authors think beyond the current state of affairs and extrapolate current trends into the future when it comes to the convergence of human and machine behaviour. A must read, not just for every data and analytics expert, but for every future-facing business executive who wants to stay on the forefront of the current data revolution." Author: Thomas Hirschmann, CEO/Founder at Braingraph

"Actionable insights for those who wonder both about and want to skate where the puck is going to be in regards to the imminent technological and automation disruption of the global economic and social status quo." Author: Apostolos Papadopoulos, Harvard Medical School

"Forward leaning, pragmatic and bravely optimistic, Revealing the Invisible opens our minds. A thinking dynamite that reveals and deconstructs the fact that 'understanding behavior is the killer app of the 21st century.' Kudos to Thomas and George for their bold look on a topic that troubles us a lot, when we need it most. An invaluable eye-opener." Author: Christos Charpantidis, Philip Morris International, Managing Director

"Revealing the Invisible is going to fill the deep gap of a modern, relevant, and mind-blowing analysis on this critical area. It uncovers the shadowy sides of the Invisible via the angle of view and the scientific tools of the 21st century." Author: Stathis Haikalis, Chairman, Edelman Greece

"Not since Thomas Friedman's The World is Flat has an author so skillfully described the challenges the opportunities of 21st Century technology." Author: Barry P. Chaiken, MD, MPH, CEO, DocsNetwork, Ltd.

"Tom Koulopoulos has done it again: transformed big, complex ideas and big data into a book that is accessible, enlightening, and thoughtful. Revealing the Invisible covers essential ground for those grappling with the impacts of technology on our work and live - in other words, all of us." Author: Christine Bader, Author, The Evolution of a Corporate Idealist: When Girl Meets Oil

About this edition

• Publisher: Post Hill Press
• Publication date: 2018
• ISBN 10: 1682616193
• ISBN 13: 9781682616192
• Binding: Paperback
• Number of pages: 352