Synopsis
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. This is the official print version of this OpenStax textbook. OpenStax makes full-color hardcover and B&W paperback print copies available for students who prefer a hardcopy textbook to go with the free digital version of this OpenStax title. The textbook content is exactly the same as the OpenStax digital book. This textbook is available for free download at the OpenStax dot org website, but as many students prefer to study with hardcopy books, we offer affordable OpenStax textbooks for sale through Amazon as well as most campus bookstores.
"synopsis" may belong to another edition of this title.
About the Author
OpenStax is a nonprofit educational initiative based at Rice University, whose mission is to give every student the tools they need to be successful in the classroom. OpenStax publishes high-quality, peer-reviewed, openly licensed college textbooks that are absolutely free online and low cost in print. Through partnerships with philanthropic foundations and alliances with other educational resource companies, OpenStax strives to break down the most common barriers to learning as they believe that a well-educated society profits us all.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Principles of Marketing by OpenStax (Official paperback...
Stock Image
Principles of Marketing by OpenStax (Official paperback B&W print version)
Published by
Kendal Hunt Publishing (edition ), 2023
ISBN 10: 1711471526
ISBN 13: 9781711471525
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 1711471526-11-1
Stock Image
Unknown
ISBN 10: 1711471526
ISBN 13: 9781711471525
Used
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 46232018-5
Stock Image
Principles of Marketing by OpenStax (Official paperback B&W print version)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1711471526I3N00
Stock Image
Principles of Marketing by OpenStax (Official paperback B&W print version)
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 55275447-75
Stock Image
Principles of Marketing by OpenStax (Official paperback B&W print version)
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 008769970U
Stock Image
Principles of Marketing by OpenStax (Official paperback B&W print version)
Seller: Textbook Campus, Lexington, KY, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Acceptable. Good for an âAcceptableâ copy. It might have light water damage/staining, cover and/or binding issues. There could more highlighting, annotations and/or underlining than normal or just general wear, but most will feel like this book could be called either âfairâ or âgood.â All of our books come with a 30 day, money back guarantee. Item does not include any supplemental items such as access codes, discs, etc. Order ships quickly!FM. Seller Inventory # mon0000022119
Seller Image
Principles of Marketing by OpenStax
Seller: eCampus, Lexington, KY, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # N:9781711471525:ONHAND
Stock Image
Unknown
ISBN 10: 1711471526
ISBN 13: 9781711471525
Used
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 46232018-5
Buy Used
US$ 29.41
US$ 20.48 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available