DIY Business Plan That Works
A Layman’s Step-by-Step Guide to Creating Your Own Business Plan From A to Z
After spending over 30 years helping 27 small and mid-sized startup companies shape their vision and secure their first funding, I’ve learned one thing above all else: a business without a plan is like a ship without a compass. You might sail, but you’ll never know where you’re headed—or how to get back on course.
"Your business deserves a real plan—no MBA required."
That’s why I created this book. I know firsthand that most aspiring entrepreneurs and small business owners feel overwhelmed by the idea of writing a business plan. It seems complicated, academic, or reserved for “real” businesspeople. That’s nonsense. If you can dream up a business, you can write a business plan. In this book, I walk you through exactly how to do that—step by step, no MBA required.
"Skip the fluff. Build a business plan that works."
📌 Why This Book is Different
✔️ No jargon, no fluff—just real-world guidance
✔️ Made for beginners and non-writers
✔️ Includes a downloadable, customizable business plan template
✔️ Based on decades of real consulting experience
✔️ Written in plain English with practical examples
🛠️ The Business Plan, Demystified
Let’s bust some myths right now:
You don’t need to be a great writer.
You don’t need to be a financial expert.
And you don’t need a 30-page document filled with buzzwords to get noticed by lenders or investors.
📚 What You’ll Learn Inside:
📖 What is a Business Plan?
I break down what a business plan is (and what it’s not), and why it's critical—even if you’re not applying for a loan. Think of it as your business GPS. With it, you can confidently plan, measure, pivot, and grow.
💡 5 Clear Reasons You Need a Business Plan
Even if you're bootstrapping your way forward, these five reasons will show you why having a business plan gives you a competitive edge. It's not about pleasing banks—it's about keeping your business on track.
🧱 The 9 Essential Components of a Great Plan
• Executive summary
• Company description
• Problem & solution
• Product life cycle
• Market analysis
• Competitive evaluation
• Marketing & advertising
• Operating structure
• Financial roadmap
✍️ Step-by-Step Business Plan Writing
This is the heart of the book. Here, I guide you through writing your traditional business plan. Not with theory, but with real-world examples and explanations for every section—from your cover page to your request for funding.
Whether you’re presenting your plan to a bank, a partner, or yourself, you’ll be confident that it’s solid, thorough, and uniquely yours.
🔄 Lean vs. Traditional Business Plans
Sometimes, you don’t need all the bells and whistles. That’s why I explain both the Lean and Traditional business plan models—so you can choose the format that best suits your goals, industry, and timeframe.
📈 Finance Doesn’t Have to Be Scary
• Income statements
• Cash flow projections
• Break-even points
• Funding requests
🧾 FREE BONUS: Customizable Business Plan Template
No need to start from scratch. I’ve included a downloadable business plan template you can edit, adapt, and use immediately. Just plug in your business details, and you’re good to go.
"Turn your big idea into a bankable plan."
🚀 Ready to Launch? Let’s Get You Funded, Focused, and Growing
Starting a business is hard.
Whether you’re launching your first venture or need to reshape your current game plan, this book gives you the foundation to succeed, without overwhelm.
✅ No confusion.
✅ No excuses.
✅ Just results.
👉 Click BUY NOW and let’s write the plan that brings your business to life
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