As the health care industry repositions from a reimbursement system based upon volume to one based upon value, the importance of philanthropy as an alternative revenue source has never been greater. Today’s philanthropy organizations must intentionally pursue increased performance and greater efficiency to fulfill their mandate to power the health care organization’s most important plans. Rising expectations demand a keen focus on values-based and relationship-driven partnerships with donors. Optimizing these partnerships is reliant upon understanding the power of gratitude as a motivator for giving, fostering the engagement of physicians and clinicians as true partners, infusing portfolio management with rigor and harnessing the power of both data and ongoing evaluation. Inspired and empowered teams of philanthropy professionals must also recalibrate the intent of annual giving programs, better integrate planned giving efforts and improve alignment between philanthropy and health care’s emerging priorities. All of these issues and opportunities are confronted and explored within these pages by inspiring and challenging industry leaders.
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