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Synopsis
Sales Enablement 3.0 Is Both an Art and Science! There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and expectations.
At its core Sales Enablement 3.0 is an innovative, approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy and impact revenue!
This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring and iterating a world class sales enablement organization.
Always remember, the number one question that every sales enablement practitioner should ask when approaching a new company initiative or program is, "What problem are we trying to solve"? This will keep you out of all of the "noise" surrounding "training needs". Training is NOT the answer to all problems and should NEVER be the first response given. Sales enablement is not what keeps the doors open in a company, however, I can guarantee you that poor or lack of strategic, long-term, consistent and repeatable enablement strategy will lead to the doors closing! #HopeIsNotAStrategy
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About the Author
Roderick Jefferson is a sales enablement practitioner, global keynote speaker, and acknowledged thought leader with 20+ years of experience in the sales enablement space. He has won numerous awards including: - 2021 SellingPower Sales Enablement Lifetime Achievement Award - 2019 Linked Top 10 Sales and Marketing Influencer - 2019 Brainshark Top 15 Social Media Influencer - 2015 SiriusDecisions Sales Onboarding Program of the Year - 2X SellingPower Leading Sales Enablement Consultant
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