Synopsis
High-Tech Marketing Simplified is entirely based on my technical career background, extensive marketing and sales experience. This book provides specific details for technology products and expands upon the 7 steps I defined in my previous book, Marketing Simplified: An experience based step-by-step guide to grow sales. I’ve written this book to share the additional details required for technical and semiconductor marketing and business development. More than just a guide on how to execute a technical product promotional campaign, High-Tech Marketing Simplified encompasses marketing activities from product inception to customer sales and support.
I’m drawing on more than 25 years of electronics design, technical support, sales, business development and marketing experience. If you are looking for all the details needed to effectively market your semiconductor, technical product or service, this book is for you.
"synopsis" may belong to another edition of this title.
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