Ivan Jurisevic Exhibitions & Trade Shows

ISBN 13: 9781740097635

Exhibitions & Trade Shows

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9781740097635: Exhibitions & Trade Shows
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Attending exhibitions and trade shows can be expensive, so how can you justify the expense?  By making a profit.  Exhibitions and Trade Shows will show you how to make a profit from exhibiting, by taking you through a structured timeline of certain activities that need to be performed at specific times.  It incorporates what to do before, during and after the show.

  • Unique system of exhibiting - since this sytem was first developed in 1990, the author has had a track record of success with it across many businesses.
  • Incorporates detailed instructions for training the people that will be staffing the stand in key skills - something that is not done by any other publication on the subject.
  • Can be implemented by any business in any industry.
  • Exhibiting is a key component of the marketing mix for most businesses.  They get the greatest return on their marketing dollar from trade shows - their target market is in a concentrated area for a concentrated period of time.
  • Post-Olymics 2000 boom has seen Australia become one of the leading destinations in the world to host a conference/trade show.  This has also led to an increase in fees, which in turn needs to be translated into real bottom line results.
  • Event management is an ever-growing industry and is now becoming a profession - most businesses have an Event Director, Manager, Coordinator, etc.

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From the Back Cover:

The purposes of exibiting is to make money. 

Are the shows you attend worthwhile?  Or are you attending just because you've attended that show in the past?  How many sales are you going to make?  Can you qualify the results from every exhibition you attend?  Does preparing for or attending an exhibition stress you?

With this experience in the exhibition industry stretching back to 1986, Ivan Jurisevic will guide you through his proven, step-by-step, calendar-based system of selecting, planning and managing your attendance at any exhibition or trade show.

Consistent success is not an accident;  it is the result of applied knowledge.  Use EXHIBITIONS AND TRADE SHOWS and realise dramatic improvements in your bottom line.

About the Author:

S. Ivan Jurisevic has been the Exhibition Strategist for over 15 years. He currently runs his own company, Exhibition Sommunications, advising corporate clients on how to make exhibitions profitable. His clients include GIO, IBM, Philips, and Unilever.

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Ivan Jurisevic
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