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Attending exhibitions and trade shows can be expensive, so how can you justify the expense? By making a profit. Exhibitions and Trade Shows will show you how to make a profit from exhibiting, by taking you through a structured timeline of certain activities that need to be performed at specific times. It incorporates what to do before, during and after the show.
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The purposes of exibiting is to make money.
Are the shows you attend worthwhile? Or are you attending just because you've attended that show in the past? How many sales are you going to make? Can you qualify the results from every exhibition you attend? Does preparing for or attending an exhibition stress you?
With this experience in the exhibition industry stretching back to 1986, Ivan Jurisevic will guide you through his proven, step-by-step, calendar-based system of selecting, planning and managing your attendance at any exhibition or trade show.
Consistent success is not an accident; it is the result of applied knowledge. Use EXHIBITIONS AND TRADE SHOWS and realise dramatic improvements in your bottom line.About the Author:
S. Ivan Jurisevic has been the Exhibition Strategist for over 15 years. He currently runs his own company, Exhibition Sommunications, advising corporate clients on how to make exhibitions profitable. His clients include GIO, IBM, Philips, and Unilever.
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Book Description Longman. PAPERBACK. Condition: New. 1740097637 Brand new. Any book may show light shelf wear from warehouse storage and handling. Seller Inventory # SKU1015279
Book Description Longman, 2002. Condition: New. book. Seller Inventory # M1740097637