Business Research Methods (2nd Edition)

5 avg rating
( 1 ratings by Goodreads )
 
9781741032536: Business Research Methods (2nd Edition)
View all copies of this ISBN edition:
 
 

A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods.

"synopsis" may belong to another edition of this title.

From the Back Cover:

The ability to gather, analyse, evaluate, present and utilise information is an essential competency for the modern manager and is the essence of business research.

Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach.

The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis.

Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach.

The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis.

About the Author
A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing..

About the Author
A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing..

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Veal, A J
Published by Pearson Education Canada
ISBN 10: 1741032539 ISBN 13: 9781741032536
New PAPERBACK Quantity Available: 1
International Edition
Seller:
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description Pearson Education Canada. PAPERBACK. Condition: New. 1741032539 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Seller Inventory # SKU002510

More information about this seller | Contact this seller

Buy New
US$ 60.00
Convert currency

Add to Basket

Shipping: US$ 11.50
From Malaysia to U.S.A.
Destination, rates & speeds

2.

Veal, A J
Published by Pearson Education Canada (2005)
ISBN 10: 1741032539 ISBN 13: 9781741032536
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson Education Canada, 2005. Paperback. Condition: New. Never used!. Seller Inventory # P111741032539

More information about this seller | Contact this seller

Buy New
US$ 120.37
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds