Items related to The Vibe: The Marketing Handbook for Every Product,...
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.
In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.
Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!
"synopsis" may belong to another edition of this title.
From the Back Cover:
Great wisdom, simply told by one of Australia's branding gurus. Clever yet practical solutions to building any business through marketing - Siimon Reynolds, co-founder of Photon Group, Australia's largest marketing services company
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.
In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.
Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses - The Vibe is what every brand needs!
About the Author:
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.
In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.
Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses - The Vibe is what every brand needs!
Gary Bertwistle, Australia's most creative and innovative thinker, has helped hundreds of businesses become geniune brands. Gary is renowned for his simple and easygoing style, and passion in helping people to think differently about their life, family, business and Mojo.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2010
- ISBN 10 1742169732
- ISBN 13 9781742169736
- BindingPaperback
- Edition number1
- Number of pages168
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Book Description Paperback. Condition: Very Good. The Vibe: The Marketing Handbook for Every Product, Service and Industry This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781742169736
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The Vibe: The Marketing Handbook for Every Product, Service and Industry
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Rating
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781742169736
Buy Used
US$ 48.09
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