Wired Brown Land?: Telstra's Battle for Broadband

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9781742230030: Wired Brown Land?: Telstra's Battle for Broadband
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In this compelling account of the battle for broadband, former executive of the competing broadband company, Optus, Paul Fletcher tells the story of broadband network Telstra’s relentless campaign to maintain and increase its dominance, how Australia has failed to get the broadband they deserve and what needs to be done. This inside story reveals the commercial and political battles between two major broadband networks fighting for control in Australia. Drawing on 10 years of dealings with Australia’s key telecommunications personalities supplemented by frank interviews both on and off the record this story tells of one of the longest and high-stakes competitions in Australian business and government history.

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About the Author:

Paul Fletcher is the former director of regulatory and corporate affairs at Optus, an Australian broadband company, and now runs his own Sydney-based consultancy. Before joining Optus he was chief of staff to the Minister for Communications, Information Technology and the Arts, Senator Richard Alston. He has previously worked as a lawyer and a corporate strategist.

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