Wired Brown Land?: Telstra's Battle for Broadband

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9781742230030: Wired Brown Land?: Telstra's Battle for Broadband

In this compelling account of the battle for broadband, former executive of the competing broadband company, Optus, Paul Fletcher tells the story of broadband network Telstra’s relentless campaign to maintain and increase its dominance, how Australia has failed to get the broadband they deserve and what needs to be done. This inside story reveals the commercial and political battles between two major broadband networks fighting for control in Australia. Drawing on 10 years of dealings with Australia’s key telecommunications personalities supplemented by frank interviews both on and off the record this story tells of one of the longest and high-stakes competitions in Australian business and government history.

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About the Author:

Paul Fletcher is the former director of regulatory and corporate affairs at Optus, an Australian broadband company, and now runs his own Sydney-based consultancy. Before joining Optus he was chief of staff to the Minister for Communications, Information Technology and the Arts, Senator Richard Alston. He has previously worked as a lawyer and a corporate strategist.

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Book Description UNSW Press, Australia, 2009. Paperback. Book Condition: New. 232 x 156 mm. Language: English . Brand New Book. Describes the commercial and political battle between Telstra and everyone else to control Australia s broadband infrastructure, a struggle that escalates as the Government prepares to spend $43 billion on a new broadband network. Listen to Paul Fletcher preview the recent broadband announcement, on Radio National Breakfast .Provides a definitive history of what has driven telecommunications and broadband policy - and, so the book argues, its failures. CommsDay Fletcher provides plenty of insights into the complex telco world, its major players and how they play the policy-making game. Business Spectator For anyone who has ever wondered why internet speeds are so much faster when they re overseas, why Telstra seems to charge such high prices, why a Foxtel cable doesn t snake past their house, why they have a patchy, sub-standard internet connection - or why Rudd and co. have bet the farm on a $43 billion Rolls-Royce - the answers are provided here. The Canberra Times. Bookseller Inventory # AAN9781742230030

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Paul Fletcher
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Book Description UNSW Press, Australia, 2009. Paperback. Book Condition: New. 232 x 156 mm. Language: English . Brand New Book. Describes the commercial and political battle between Telstra and everyone else to control Australia s broadband infrastructure, a struggle that escalates as the Government prepares to spend $43 billion on a new broadband network. Listen to Paul Fletcher preview the recent broadband announcement, on Radio National Breakfast .Provides a definitive history of what has driven telecommunications and broadband policy - and, so the book argues, its failures. CommsDay Fletcher provides plenty of insights into the complex telco world, its major players and how they play the policy-making game. Business Spectator For anyone who has ever wondered why internet speeds are so much faster when they re overseas, why Telstra seems to charge such high prices, why a Foxtel cable doesn t snake past their house, why they have a patchy, sub-standard internet connection - or why Rudd and co. have bet the farm on a $43 billion Rolls-Royce - the answers are provided here. The Canberra Times. Bookseller Inventory # AAN9781742230030

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