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The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.
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About the Author:
Jane Johnston lectures in public relations at Griffith University. Clara Zawawi is a director of Phoenix Professional Public Relations, Australasia's largest public relations consultancy group.
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- PublisherRoutledge
- Publication date2014
- ISBN 10 1743314035
- ISBN 13 9781743314036
- BindingPaperback
- Edition number4
- Number of pages440
- EditorJohnston Jane
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Public Relations
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Public Relations (Paperback)
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Book Description Paperback. Condition: new. Paperback. 'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of AustraliaPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms. The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781743314036
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Public Relations: Theory and Practice
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781743314036
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Book Description Paperback. Condition: Brand New. 4th edition. 424 pages. 9.00x7.00x1.25 inches. In Stock. Seller Inventory # __1743314035
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Public Relations (Paperback)
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Book Description Paperback. Condition: new. Paperback. 'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of AustraliaPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms. The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781743314036
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PUBLIC RELATIONS REVISED &
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jane Johnston is Associate Professor in public relations and journalism at Bond University. A former public relations practitioner and journalist, she is author of Media Relations: Issues and Strategies. Mark Sheehan is Senior Lecturer in the Scho. Seller Inventory # 596789707
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Public Relations (Paperback)
Published by
Taylor & Francis, Sydney
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ISBN 10: 1743314035
ISBN 13: 9781743314036
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Book Description Paperback. Condition: new. Paperback. 'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of AustraliaPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms. The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781743314036
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