Public Relations: Theory and Practice

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9781743314036: Public Relations: Theory and Practice
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The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.

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About the Author:

Jane Johnston lectures in public relations at Griffith University. Clara Zawawi is a director of Phoenix Professional Public Relations, Australasia's largest public relations consultancy group.

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Other Popular Editions of the Same Title

9781865089225: Public Relations: Theory and Practice

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ISBN 10:  1865089222 ISBN 13:  9781865089225
Publisher: Allen & Unwin, 2004
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9781865083605: Public Relations: Theory and Practice

Allen ..., 2000
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Book Description A&U Academic, 2014. Paperback. Condition: New. 4. 'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of AustraliaPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms. Paperback. Seller Inventory # MM-42036199

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