The Dark Art of Pricing: Deliberately Pricing for Profit (Business Series) - Softcover

Gregson, Andrew

Softcover

ISBN 10: 1770403159 ISBN 13: 9781770403154

Publisher: Self-Counsel Press, 2019

Synopsis

For many business owners, the process of determining how to price products or services is akin to boiling eye of newt in a cauldron surrounded by wicked witches. But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses. An accountant can tell you how to cut costs, and sales trainers can help you improve your follow-through. But focusing on pricing—an often ignored area—allows you to find that sweet spot where you become the price leader because you are the best in your industry and the go-to company because of your unique value. Finding the right pricing strategy takes testing and tweaking. But the “how” and “why” are buried in corporate vaults and academic journals, almost inaccessible to the average business owner. Author Andrew Gregson has started and owned five businesses, including two franchises, and spent years consulting on profitability to small- and medium-sized businesses in North America. He simplifies the strategies that help business owners find ways to charge what they are really worth, drive larger profits, build wealth, and eventually attract buyers when the time comes to retire to a sandy beach.

About this title

From the Author

In re-considering 2007 book (Pricing Strategies for Small Business), I took advice to emphasize the positive and shove the negative stuff to the back; to change the name to something more marketable, and delete material in which no one has ever showed any interest. Please take my pathetic graphic with a grain of salt, but it does convey the meaning of the message. Each chapter is meant to open with a story or quote illustrating the importance of the chapter.

Over the past 10 year I have been giving talks about pricing and honing the approach for the client base. One of the more recent developments was to change the name of my talk to The Dark Art of Pricing. (2019-02-11)

About the Author

Andrew Gregson has more than three decades of business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors all over North America and the UK. Andrew is a profit engineer and pricing expert. His advice is based upon being a former business owner and entrepreneur. Andrew is also the author of Pricing Strategies for Small Business and delivers pricing talks to universities, colleges, and businesses.

About this edition

• Publisher: Self-Counsel Press
• Publication date: 2019
• ISBN 10: 1770403159
• ISBN 13: 9781770403154
• Binding: Paperback
• Number of pages: 144