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Synopsis
In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
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About the Author
Adam Levinter is the Founder and President of Scriberbase. He has extensive experience as a founder, operator, and advisor building companies and providing strategic guidance to senior executives. Adam also teaches at the University of Toronto, and is the creator and host of the popular podcast E2: Entrepreneurs Exposed. He is widely considered a “Subscription Expert,"
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The Subscription Boom: Why an Old Business Model is the Future of Commerce
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