When you mentioned showmanship in the United States during the 19th century, the name of Phineas Taylor Barnum was never far behind. The well-known organizer of the "Greatest Show on Earth" - a traveling circus and museum of "freaks" that was founded in 1872 - and the man who restored the American Museum to its former glory, he was also a skilled writer and accomplished author of non-fiction books about success.
Aside from Barnum's famous book Struggles and Triumphs, The Art of Money Getting was counted by many experts among the most practical books about success ever written, and the principles he explains here are still quite usable today. Essentially, The Art of Money Getting comprises Barnum's genuine story and guidelines on how to become successful at managing your own business. Principles such as "choose your location first, and then your occupation" dominate this work, and the author gives quite a few practical guidelines that anyone interested in "selling" a product or an idea might be able to use.
Without exaggerating, it can be said that Barnum's book is a highly accurate and useful guide to fine-tuning your business sense. In today's fast-paced business world, it is essential to select your audience with great care and make sure all the circumstances are in place before beginning to invest into a business strategy, no matter how good it may seem. There are numerous details that the author goes into in this regard, and he also gives many practical tips on issues such as managing debt, as well as avoiding it altogether.
Even though Barnum's book has been written more than 100 years ago, the principles and concepts he talks about are equally valid today, as they was during the 19th century. You'll find it to be useful and straightforward, most experts agreeing that it has much to offer for anyone who wants to attain the highest level of business success.
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