A bite-size volume of global leaders’ major business theories, Business Gurus provides a no-nonsense introduction to the most influential leadership and management thinkers of the past and present—from Warren Buffett and Seth Godin to Tim Ferris and Michael Gerber. Giving a succinct explanation of the theory for which each guru is renowned, Business Gurus also analyses how relevant that theory is today and how it can be practically applied for company success.
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Ian is an experienced business journalist. The Editor of Growing Business magazine and GrowingBusiness.co.uk, he also created Entrepreneur TV and has written for The Guardian and Business Link.
'We really liked this book. If accountants had a reading list for success then this book would be on it.' PQ Careers 'Business Gurus is a remarkable and interesting collection of ideas from the thought leaders of the 20th and the first decade of the 21st century. They represent the best mix of classic business thinking and the new wave of digital visionaries... A crisp introduction to thought-leaders who play a significant part in the leadership and management styles of today. Business Executive First and foremost I really liked this book...Throughout the chapters it demonstrates a deep and well-explained understanding of business thinking and business thinking and business practice...The mix of academic weight and real business experience gives the book and accessible and well grounded feel...The book is clearly and succinctly written by a team of authors who really know their subject. --Paul Rapley, Assistant Headteacher at Taverham High School, Norwich. Teaching Business & Economics 20121001
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