Great Brand Blunders: Marketing Mistakes, Social Media Fiascos, Classic Brand Failures...and How to Avoid Making Your Own

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9781780592299: Great Brand Blunders: Marketing Mistakes, Social Media Fiascos, Classic Brand Failures...and How to Avoid Making Your Own
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Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.

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By turns insightful, funny and practical, Great Brand Blunders examines over 150 marketing disasters from across the globe- many featuring household names such as Apple, Virgin, Coca Cola and McDonalds- and treats each one as an amazing learning opportunity.
With a particular focus on 21st century calamities, from Apple Maps to Bic for Her to the #QantasLuxury fiasco, Rob Gray pinpoints what went wrong in each case and highlights the crucial lessons to be learned from these misjudgements. He also covers classic brand blunders, such as New Coke and the Hoover free flights debacle and provides some inspiring examples of marketing as it should be done.
Great Brand Blunders is required reading not only for professional marketers, academics and students, but for anyone interested in the testing challenges that lie behind the polished brand images marketers hope to present to the public.

About the Author:

Rob Gray is an experienced business journalist and marketing consultant with extensive knowledge of the marketing and PR sectors. Currently Head of Editorial Content at the International Public Relations Association, he commissions and edits the IPRA's magazine Frontline and is a regular contributor to The Financial Times and The Guardian.

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Book Description Crimson Publishing, United Kingdom, 2014. Paperback. Condition: New. New ed. Language: English. Brand new Book. What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself. Seller Inventory # ANB9781780592299

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Book Description Crimson Publishing, United Kingdom, 2014. Paperback. Condition: New. New ed. Language: English. Brand new Book. What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself. Seller Inventory # ANB9781780592299

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Book Description Crimson Publishing, United Kingdom, 2014. Paperback. Condition: New. New ed. Language: English. Brand new Book. What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself. Seller Inventory # BTE9781780592299

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