Items related to Read Me: 10 Lessons for Writing Great Copy
Synopsis
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
"synopsis" may belong to another edition of this title.
Review
"Now we have Read Me: Ten Lessons for Writing Great Copy, also by Roger Horberry, this time in partnership with University of Lincoln Lecturer Gyles Lingwood. And with it, we may have the definitive primer for brandwriting in its current form." - Creative Review
From the Author
Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting. Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.
"About this title" may belong to another edition of this title.
- PublisherLaurence King Publishing
- Publication date2014
- ISBN 10 1780671814
- ISBN 13 9781780671819
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages192
- Rating
Search results for Read Me: 10 Lessons for Writing Great Copy
Stock Image
Read Me: 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007590869
Quantity: 4 available
Stock Image
Read Me: 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR007868678
Quantity: 1 available
Seller Image
Read Me: 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs6474404893
Quantity: 1 available
Seller Image
Read Me: 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs9658340255
Quantity: 1 available
Seller Image
Read Me : 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
New
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 21468720-n
Quantity: 2 available
Seller Image
Read Me (Paperback)
Published by
Laurence King Publishing, London, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781780671819
Quantity: 1 available
Seller Image
Read Me : 10 Lessons for Writing Great Copy
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 21468720
Quantity: 2 available
Stock Image
Read Me
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9781780671819
Quantity: 15 available
Stock Image
Read Me
Published by
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M01780671814-V
Quantity: 1 available
Stock Image
Read Me
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9781780671819
Quantity: 15 available