Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) - Softcover

Slade-Brooking, Catharine

Softcover

ISBN 10: 1780675623 ISBN 13: 9781780675626

Publisher: Laurence King Publishing, 2016

Synopsis

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more.

Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.

About this title

About the Author

Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo.
She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

Edition details

• Publisher: Laurence King Publishing
• Publication date: 2016
• ISBN 10: 1780675623
• ISBN 13: 9781780675626
• Binding: Paperback
• Language: English
• Number of pages: 160