The small BIG: Small Changes that Spark Big Influence

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9781781252758: The small BIG: Small Changes that Spark Big Influence
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Small Big

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About the Author:

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and president of Influence at Work.

Noah J. Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research.

Steve J. Martin is the director of Influence at Work in the United Kingdom, and his work has been featured in the New York Times, Los Angeles Times and Wired.

Mike Chamberlain is an actor and voice-over performer, as well as an AudioFile Earphones Award-winning audiobook narrator. Along with animation and video game characters, Mike performs narration and voices promos for television. He lives with his wife and daughter in Southern California.

Review:

"In every way, this book is a tour de force." ---Daniel Pink, bestselling author of To Sell is Human

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Other Popular Editions of the Same Title

9781455584253: The small BIG: small changes that spark big influence

Featured Edition

ISBN 10:  1455584258 ISBN 13:  9781455584253
Publisher: Grand Central Publishing, 2014
Hardcover

9781781256398: Hatchette India The Small Big: Small Changes That Spark Big Influence

HACHET..., 2015
Softcover

9781781252741: The small BIG: Small Changes that Spark Big Influence

Profile, 2014
Softcover

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Noah Goldstein, Steve Martin, Professor Robert B. Cialdini
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Book Description Profile Books Ltd, United Kingdom, 2015. Paperback. Condition: New. Main. Language: English. Brand new Book. At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success. Seller Inventory # AA99781781252758

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Noah Goldstein, Steve Martin, Professor Robert B. Cialdini
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Book Description Profile Books Ltd, United Kingdom, 2015. Paperback. Condition: New. Main. Language: English. Brand new Book. At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success. Seller Inventory # AA99781781252758

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