Synopsis
A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
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About the Author
Fiona Pullen is the founder of The Sewing Directory, the popular and successful site for finding local and online sewing suppliers, sewing courses and sewing groups. This site includes projects, interviews, how to guides, reviews and regular competitions, aiming to offer something for everyone. She now has a community of over 30,000 people all interacting on social media as well as over 75,000 monthly site visitors.
Fiona studied law at Cardiff university and has a passionate interest in social media, and helping others achieve their aims and goals.
Fiona studied law at Cardiff university and has a passionate interest in social media, and helping others achieve their aims and goals.
From the Back Cover
This book is a clear, jargon-free guide to setting up and running your own creative business; helping you with every step from initial concept and start up to reviewing your progress once you are established. It is packed with information tailored to craftspeople to make it relevant to you.
Each chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals.
Turn your love of art or craft into a successful business!
From the Inside Flap
"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting up or working in the craft industry!
It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen"
Craig De Souza
CHA-UK
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Craft a Creative Business: Making & Marketing a Successful Creative Business
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Search Press Ltd, United Kingdom, Tunbridge Wells, 2014
ISBN 10: 1782210520
ISBN 13: 9781782210528
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Paperback. Condition: Very Good. A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. "The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006648773
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ISBN 10: 1782210520
ISBN 13: 9781782210528
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