Liquid Bread (Anthropology of Food & Nutrition)

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9781782380337: Liquid Bread (Anthropology of Food & Nutrition)
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Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.

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Book Description:

The first multidisciplinary, cross-cultural look at beer, the most popular alcoholic drink in the US, will appeal to everyone who enjoys this ancient beverage from home brewers to occasional beer drinkers.

About the Author:

Wulf Schiefenhövel is Head of the Human Ethology Group, Max- Planck-Institute, Andechs, Germany; Professor for Medical Psychology and Ethnomedicine at the University of Munich; President of the International Society for Human Ethology; and European deputy chair of the International Commission on the Anthropology of Food and Nutrition (ICAF). He has carried out field studies in Melanesia since 1965.

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9780857452153: Liquid Bread: Beer and Brewing in Cross-Cultural Perspective (Anthropology of Food & Nutrition)

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ISBN 10: 0857452150 ISBN 13: 9780857452153
Publisher: Berghahn Books, 2011
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