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Shipped from UK, please allow 10 to 21 business days for arrival. Published 2014 by Atlantic. Very good condition.
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Ben Mezrich, bestselling author of Bringing Down the House and Straight Flush, Reviews Console Wars
OK, full disclosure: I spent most of my twenties obsessed with GoldenEye on the Nintendo 64; I’ve got enough old videogame cartridges to build a medium-sized cartridge castle in my living room; and I’ve spent hours arguing the relative merits of Playstation versus Xbox. But Console Wars had me hooked from the first page. Written as narrative nonfiction, the story zings along at a breakneck pace. Compiling a massive amount of research into a well-executed dramatic arc, Harris tells the David vs. Goliath story of Sega’s epic battle against the gaming behemoth Nintendo. I especially enjoyed reading about the development of Sega’s mascot – and would-be Mario-killer – Sonic, the frenetic, frenzied little hedgehog that eventually shifted the balance between the two companies, changed the gaming landscape forever. The character of Tom Kalinske, the brilliant business guru (who’d resurrected Barbie, turning a back-of-the-closet, anachronistic doll into a contemporary, billion-dollar phenomenon) tapped to transform Sega from a small-scale Japanese arcade game outfit into a global competitor, is deftly drawn; from the very beginning, he faces a herculean task, not the least of which is his need to bridge the cultural chasm between American consumers and Japanese managers. Infighting, corporate greed, scrappy genius vs. antiquated business models – Console Wars has it all. A thoroughly good read!
From the Back Cover:
Named a "Best Book of the Year" by NPR, Slate, Publishers Weekly, and Goodreads
It was a once-in-a-lifetime battle that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan. . . .
In 1990, Nintendo had a virtual monopoly on the videogame industry. Sega was a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of former Mattel executive Tom Kalinske. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless David-and-Goliath showdown with Nintendo. But Sega's success would create many new enemies and make Nintendo stronger than ever.
Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.
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Book Description Condition: New. This is Brand NEW. Seller Inventory # Prkash N-12102018-20755