Social Marketing and Behaviour Change: Models, Theory and Applications - Hardcover

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir; Nguyen, Dang

Hardcover

ISBN 10: 1782548149 ISBN 13: 9781782548140

Publisher: Edward Elgar Publishing, 2015

Synopsis

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.

Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models.

This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.

Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekström, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer

About this title

About the Author:

Linda Brennan, Professor, RMIT University, Wayne Binney, Associate Professor, Deakin University, Australia, Lukas Parker, Assistant Professor, RMIT University Vietnam, Torgeir Aleti, Lecturer, Victoria University, Australia and Dang Nguyen, Researcher, RMIT University Vietnam

Review:

This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the selected theories. I was amazed by its breadth and scope. Highly recommended reading. --Michael Rothschild, University of Wisconsin, Madison

About this edition

• Publisher: Edward Elgar Publishing
• Publication date: 2015
• ISBN 10: 1782548149
• ISBN 13: 9781782548140
• Binding: Hardcover
• Number of pages: 448